Applied Ecommerce: Analysis and Engineering for Ecommerce Systems - Softcover

Langer, Arthur M.

Softcover

ISBN 10: 0471013994 ISBN 13: 9780471013990

Publisher: John Wiley & Sons, 2002

Synopsis

The first practical guide for designing, analyzing, and developing successful Web–based delivery
The demand for secure, reliable, user–friendly ecommerce sites continues to rise exponentially, yet a high percentage of these projects fail. Why? Going right to the heart of what it means to set up and maintain a successful ecommerce system, highly recognized information systems expert Arthur Langer walks readers step–by–step through all phases of ecommerce development, from user analysis to the installation and testing of complex transactions. In addition to giving insight into brick–and–mortar IT systems and how to merge them with Web systems, Langer teaches readers how to design interfaces to legacy systems and databases, how to ensure reliability and security, and how to extract information from users, marketers, and consumers.

About this title

About the Author

ARTHUR M. LANGER is the Chair of Faculty and Curricular Development for Columbia University′s information technology programs where he is responsible for the management of over 70 technology courses. Dr. Langer is also on the faculty of the Graduate School of Education (Teachers College) and President and CEO of A. Langer & Associates (www.alanger.com), a firm that provides consulting services to corporations on information technology, staff development, and software engineering in the United States and Europe.

From the Back Cover

The first practical guide for designing, analyzing, and developing successful Web–based delivery

The demand for secure, reliable, user–friendly ecommerce sites continues to rise, yet a high percentage of these projects fail. In order to meet the challenges of creating a successful ecommerce site, developers must be able to effectively design and analyze their systems. This hands–on resource provides you with this vital information, taking you step–by–step through the process of setting up and maintaining an ecommerce system. Highly recognized information systems expert Arthur Langer explores all phases of ecommerce development, covering everything from user analysis to the installation and testing of complex transactions. He emphasizes the skills and approaches you′ll need to develop an ecommerce system, and he provides you with several modeling tools and techniques that you′ll be able to use to develop Web–based delivery.

Throughout the book, you′ll gain insight into brick–and–mortar IT systems and how to merge them with Web systems. Langer also teaches you how to:
∗ Design interfaces to legacy systems and databases
∗ Ensure reliability and security
∗ Extract information from users, marketers, and consumers
∗ Integrate existing systems with Web technologies

The companion Web site features:
∗ Training materials and study questions
∗ Streaming video presentations
∗ Links to relevant sites
∗ Additional resources

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Visit our Web site at www.wiley.com/compbooks/
Visit the companion Web site at www.wiley.com/compbooks/langer

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2002
• Language: English
• ISBN 10: 0471013994
• ISBN 13: 9780471013990
• Binding: Paperback
• Number of pages: 416