Instructs the reader on the step–by–step procedures of literature production––from initial concept to final publication. Covers copywriting, illustrations and design, along with the production process itself. Discusses the latest desktop publishing technologies as well as illustrates which typefaces, folding and binding techniques work and which don′t.
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Everything you need to Design it, Plan it, Budget it, and Produce it Yourself! How do successful entrepreneurs, freelancers, and others put the look, the feel, and the message they want to deliver into great sales and advertising literature? Successful advertising consultant and bestselling author Robert W. Bly knows the answer. He walks you through every phase, from deciding on the type of sales literature you need, to writing, designing, illustrating, and printing it. He delivers hundreds of helpful tips with first–rate examples both works–in–progress and finished products. Whether you need a simple offset flier or a full–color, multipage corporate brochure, this is your one–stop source for the perfect sales piece. Learn how to:
Promotional literature is an effective means of providing information, establishing credibility and boosting the image of almost any organization. This author of a guide to the creation of promotional copy provides sample illustrations that demonstrate successes and failures, combined with a selection of typefaces, illustrations of folding and binding techniques, and other helpful visual aids. Also covered is how to use desktop publishing in the production of promotional literature, along with money-saving techniques. The reader is taken step-by-step through all phases of literature production from initial concept to final publication.
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