The Essential Guide to Managing Small Business Growth - Softcover

Wilson, Peter; Susan Bates

Softcover

ISBN 10: 0470850515 ISBN 13: 9780470850510

Publisher: Wiley, 2003

Synopsis

A cliche it may be but we are living in ever more turbulent times. Business decision--making has become more challenging and unpredictable than ever: we see unforeseen and often cataclysmic changes in consumer demand, both at home and in export markets; customers continue to demand more, more quickly and for less; new laws and regulations abound; competitors steal loyal customers; and, increasingly, the advice that once could be found from a a Small Business Advisera has been replaced by a call centre. Hand in hand with these challenges, the risks associated with expansion, or a new strategy, have grown significantly. In the context of a small business, where a manager has not necessarily had the breadth of experience of someone in a larger organization or formal management learning, they can seem extremely daunting. This book addresses the issues confronting managers/owners of SMEs by providing practical, jargon--free advice on which a SME can create a sound platform from which to prosper. aeo Uncomplicated and jargon free to appeal to the SME director or manager who has little time to read aeo Can be used as a continuous read or a source of ides for dealing with the day--to--day problems of running and growing a small business aeo Based on the practical experience of the authors with examples taken from consulting practice

About this title

Review

"...this guide provides practical advice in creating a sound platform from which to prosper. It's uncomplicated...jargon-free...in handy bite-sized chunks..." (Startups.co.uk, 23 July 2003)

"...the authors do a good job of drawing together material on the many management issues..." (Financial Times, 18 September 2003)

"...well set out ... make a useful tool for working through a strategic analysis..." (Business Adviser, March 2004)

"...extremely readable...speaks directly to the entrepreneur and challenges them to take a moment to stand back and reflect ..." (Long Range Planning, Vol.37, No.4 August 2004)

From the Back Cover

A cliché it may be but we are living in ever more turbulent times. Business decision-making has become more challenging and unpredictable than ever: we experience unforeseen and often cataclysmic changes in consumer demand, both at home and in export markets; customers continue to demand more, more quickly and for less; new laws and regulations abound; competitors steal loyal customers; and, increasingly, a call centre has replaced the advice that once could be found from a Small Business Adviser.

This book provides all the information that a Small Business owner, director or manager will need in every facet of growing the business in a practical, easy to use format

Edition details

• Publisher: Wiley
• Publication date: 2003
• ISBN 10: 0470850515
• ISBN 13: 9780470850510
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 316