The Essential Guide to Managing Small Business Growth - Softcover

Wilson, Peter; Susan Bates

Softcover

ISBN 10: 0470850515 ISBN 13: 9780470850510

Publisher: Wiley, 2003

Synopsis

A cliche it may be but we are living in ever more turbulent times. Business decision-making has become more challenging and unpredictable than ever: we see unforeseen and often cataclysmic changes in consumer demand, both at home and in export markets; customers continue to demand more, more quickly and for less; new laws and regulations abound; competitors steal loyal customers; and, increasingly, the advice that once could be found from a 'Small Business Adviser' has been replaced by a call centre. Hand in hand with these challenges, the risks associated with expansion, or a new strategy, have grown significantly. In the context of a small business, where a manager has not necessarily had the breadth of experience of someone in a larger organization or formal management learning, they can seem extremely daunting. This book addresses the issues confronting managers/owners of SMEs by providing practical, jargon-free advice on which a SME can create a sound platform from which to prosper.
* Uncomplicated and jargon free to appeal to the SME director or manager who has little time to read
* Can be used as a continuous read or a source of ides for dealing with the day-to-day problems of running and growing a small business
* Based on the practical experience of the authors with examples taken from consulting practice

About this title

About the Author

Peter Wilson worked in manufacturing and retail management then joined the teaching faculty of the London Business School. He founded The Enterprise Partnership in 1983 to offer management development and consultancy services to SMEs. He has previously written books for the small business market.

Sue Bates worked in advertising and was marketing director for an International cosmetics company before joining London Business School. She is a management psychologist and lectures and consults in organizational development for SMEs, communications, management processes and leadership development.

From the Back Cover

A cliché it may be but we are living in ever more turbulent times. Business decision-making has become more challenging and unpredictable than ever: we experience unforeseen and often cataclysmic changes in consumer demand, both at home and in export markets; customers continue to demand more, more quickly and for less; new laws and regulations abound; competitors steal loyal customers; and, increasingly, a call centre has replaced the advice that once could be found from a Small Business Adviser.

This book provides all the information that a Small Business owner, director or manager will need in every facet of growing the business in a practical, easy to use format

From the Inside Flap

This book provides uncomplicated and jargon free advice and help, to appeal to the SME director or manager who has little time to read and who does not necessarily have access to the knowledge and insight that a large organization can offer.

It can be used as a continuous read or a source of ideas for dealing with the day-to-day problems of running and growing a small business.

Based on the authors unparalleled practical experience over 20 years with examples taken from their management consulting practice makes this book an immensely readable, up-to-date and reliable text.

Edition details

• Publisher: Wiley
• Publication date: 2003
• Language: English
• ISBN 10: 0470850515
• ISBN 13: 9780470850510
• Binding: Paperback
• Edition number: 1
• Number of pages: 316