Managing Innovation, Design and Creativity - Softcover

Von Stamm, Bettina

Softcover

ISBN 10: 0470847085 ISBN 13: 9780470847084

Publisher: John Wiley & Sons, 2003

Synopsis

Managing Innovation, Design and Creativity is an exciting new book published in collaboration with the London–based Design Council. The Design Council has commissioned Bettina von Stamm of London Business School to write a collection of case studies that develop the themes of innovation, design and creativity. The book is built around a collection of 10 case studies, drawn from both manufacturing and service sectors, and includes additional chapters discussing key themes and concepts developed in the cases. The findings are invaluable reading for students and practitioners.

• Develops an integrative approach to innovation, creativity and design, and shows how these topics fit together   – identifies tools and techniques that will help improve an organization′s effectiveness
• Provides a collection of substantive case studies drawn from both service (e.g. BBC and Bank of Scotland) and manufacturing (e.g. Black & Decker and GKN) sectors, that are supported by expert commentaries
• Case teaching notes and other resources are provided on a supporting web site:   www.wiley.co.uk/vonstamm

About this title

About the Author

Bettina von Stamm is based at London Business School where she is responsible for the running of the Innovation Exchange –– a networking initiative that offers a leading collection of resources, data, commercial information, practical advice and support relating to innovation across all fields. Bettina has a first degree in architecture and town planning, an MBA and a PhD from London Business School.

From the Back Cover

Innovation, design and creativity are amongst the most frequently used words in business today. However, whilst most managers agree that innovation and creativity are essential to assuring long–term success, many struggle with realizing this in their work and translating it into everyday business life. Managing Innovation, Design and Creativity provides managers and students with insights that help them create sustainable and innovative organizations. These insights will help the reader to appreciate and understand how their organization can gain most from innovation, design and creativity and, more importantly, will show them how to translate these words into action.

FEATURES

• Offers an integrative approach to innovation, design and creativity.
• Includes a collection of 10 substantive case studies from a broad range of industries that provide insights into the wide range of topics necessary to create an innovative organization.
• Identifies tools and techniques that will help to improve an organization’s innovation performance.

Managing Innovation, Design and Creativity has been written for students on innovation and design courses, and also for business managers with responsibility for innovation within their organizations.

A website containing case teaching notes can be found at:

www.wiley.co.uk/vonstamm offers a leading collection of resource material, data

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2003
• Language: English
• ISBN 10: 0470847085
• ISBN 13: 9780470847084
• Binding: Paperback
• Number of pages: 444