Competitive Advantage in SMEs: Organising for Innovation and Change - Softcover

Softcover

ISBN 10: 0470843349 ISBN 13: 9780470843345

Publisher: Wiley, 2003

Synopsis

This work draws on up to date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services. It discusses the effective and efficient use of information technology by broadening management skills and knowledge.

About this title

From the Back Cover:

SMEs (small and medium sized enterprises) comprise 99% of all businesses in the UK, account for 55% of non-governmental jobs and provide 51% of the national turnover. Competitive Advantage in SMEs, Organising for Innovation and Change draws on the experience of staff at Manchester Metropolitan University, focusing on how smaller firms can improve company performance to create and sustain long-term competitive advantage.

The book draws on up-to-date empirical data and the latest research to illustrate ways in which SMEs can become:

* More innovative by introducing new products and services
* More effective through better use of information technology
* More efficient by broadening management skills and knowledge

Competitive Advantage in SMEs, Organising for Innovation and Change has been written for final year undergraduate students and postgraduate students studying small business management. It will also be a valuable resource for those already owning and managing small firms.

About the Author:

Oswald Jones is Professor of Innovation and Entrepreneurship at Manchester Metropolitan University. Fiona Tilley recently left Manchester Metropolitan University to join the School of the Environment at Leeds University as Lecturer in Environment and Business.

About this edition

• Publisher: Wiley
• Publication date: 2003
• ISBN 10: 0470843349
• ISBN 13: 9780470843345
• Binding: Paperback
• Edition number: 1
• Number of pages: 290
• Editor: Jones Oswald