Competitive Advantage in SMEs: Organising for Innovation and Change

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9780470843345: Competitive Advantage in SMEs: Organising for Innovation and Change
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This work draws on up to date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services. It discusses the effective and efficient use of information technology by broadening management skills and knowledge.

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From the Back Cover:

SMEs (small and medium sized enterprises) comprise 99% of allbusinesses in the UK, account for 55% of non-governmental jobs andprovide 51% of the national turnover. Competitive Advantage inSMEs, Organising for Innovation and Change draws on theexperience of staff at Manchester Metropolitan University, focusingon how smaller firms can improve company performance to create andsustain long-term competitive advantage.

The book draws on up-to-date empirical data and the latestresearch to illustrate ways in which SMEs can become:

  • More innovative by introducing new products and services
  • More effective through better use of informationtechnology
  • More efficient by broadening management skills andknowledge

Competitive Advantage in SMEs, Organising for Innovation andChange has been written for final year undergraduate studentsand postgraduate students studying small business management. Itwill also be a valuable resource for those already owning andmanaging small firms.

About the Author:

Oswald Jones is Professor of Innovation and Entrepreneurship at Manchester Metropolitan University. Fiona Tilley recently left Manchester Metropolitan University to join the School of the Environment at Leeds University as Lecturer in Environment and Business.

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