Managing with Carrots: Using Recognition to Attract and Retain The Best People - Softcover

Gostick, Adrian; Elton, Chester

Softcover

ISBN 10: 0470821795 ISBN 13: 9780470821794

Publisher: John Wiley & Sons, 2005

Synopsis

In this book, the authors outline the role of strategic recognition in the corporate world and explain how today′s worker can be motivated most effectively with carrots. In the first part of this analysis, "Carrot Seeds" – the corporate need for recognition. In the second section "Carrot Planting, Carrot Cultivation" – they explain how to set up an effective recognition plan. In the third part "Carrot Harvest" – the authors describe the benefits of implementing a carrot culture and clarify the human benefits of recognition. In part four, "Starting Your Own Carrot Crop", it guides the readers on the best way to begin developing a carrot culture.

About this title

Review

“...full of imaginative suggestions for recognition” ( Personnel Today , 17 th January 2006) "Gostick and Elton have lighted upon recognisable metaphor in the carrot...a readable little book with some interesting ideas" ( Business Book Review, May 2006) "...exceptionally good value for money...." ( Personnel Today , June 2006) 

“...full of imaginative suggestions for recognition” ( Personnel Today , 17 th January 2006) "Gostick and Elton have lighted upon recognisable metaphor in the carrot...a readable little book with some interesting ideas" ( Business Book Review, May 2006) "...exceptionally good value for money...." ( Personnel Today , June 2006)

From the Back Cover

"There's a crisis in business today," say corporate recognition consultants Gostick and Elton. "The rhetoric we've been using for years--about people being 'our most valuable asset'--has actually come true. Without much warning, we woke up one day and realized that having the right talent in this competitive marketplace is the key to success. Go figure."
But there is a way to retain your best employees and win their loyalty and commitment: it's called Employee Recognition. Managing with Carrots illustrates how to implement a strategic employee-recognition program and presents case studies of how North America's finest companies create powerful recognition experiences.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2005
• Language: English
• ISBN 10: 0470821795
• ISBN 13: 9780470821794
• Binding: Paperback
• Number of pages: 110