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Synopsis
Paperback. Pub Date: 2008 Pages: 376 in Publisher: John Wiley A timely contribution to the increasingly vocal debate about the economic importance of women It is refreshing to read the authors' comprehensive analysis of gender as a business issue not a women's issue ... We can't make the future happen unless women help the men adjust. Niall FitzGerald KBE. Chairman. Reuters. in his foreword This excellent book asks every leader in the public or private sector to act on Gender as a Strategic Business Imperative ... The emerging force of women in the 21st century is part of a major social and economic change which has to be acknowledged by any organisation looking for a competitive edge. Larry Hirst. General Manager. IBM UK An important contribution to a serious business and political issue. It reframes the gender debate. providing pragmatic and realistic tools to harness the ...
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Review
"This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace..." (Women-omics.com, October 9th 2008)
"Wittenberg-Cox & Maitland have opened new ground (and) added a useful dimension to the debate" Management Today, February 2008)
"Offers many fascinating findings on the roles of women today... a highly collaborative book" (People Management, Thursday 7th February 2008)
"...a cheering alternative to the traditional whinge about men holding women back in the workplace" (Financial World, February 2008)
"step-by-step guide for mangers on how to create growth by valuing the input of both women and men" (theglasshammer.com. Tuesday 5th February 2008)
" need Maitland and Wittenberg-Cox to spell out the persistence of "soft" barriers and spur the politicians to demand reforms." (commentisfree.guardian.co.uk)
"At least someone is talking sense, and we shouldn't be surprised that it's a woman." (Scotland On Sunday, Monday 11th February 2008)
"Why Women Mean Business is an innovative and stimulating book." (Financial Times, Tuesday 26th February 2008)
"[The authors] make a convincing case for more women in senior business roles. The case is supported by sound research." (Financial Times, Thursday 28th February 2008)
"...offers practical advice, backed up by case studies and statistics." (Director, March 2008)
"This powerful new book brings together...the multiplicity of opportunities available to companies that really understand what motivates women..." (The Business Channel Newsletter, March 2008)
"...this book lays out the importance of retaining women in senior leadership positions, and the dangers of ignoring half the talent pool." (Harper's Bazaar, April 2008)
"The authors have been meticulous in their research, with an impressive collection of up-to-date, relevant case studies and statistics." (Personnel Today, Tuesday 1st April 2008)
"Why and how to improve women's place in business leadership". (International Herald Tribune, Friday 4th April 2008)
"The book is a comprehensive understanding of the emergence of women as the next economic revolution". (TNT Link newsletter, March 2008)
Book Description
"Packed with research studies and examples, the writers make a powerful case for extensive change."
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- PublisherJossey-Bass
- Publication date2008
- ISBN 10 0470725087
- ISBN 13 9780470725085
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages376
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