Items related to The Green Marketing Manifesto
Synopsis
We are currently eating, sleeping and breathing a new found religion of everything 'green'. At the very heart of responsibility is industry and commerce, with everyone now racing to create their 'environmental' business strategy.
"synopsis" may belong to another edition of this title.
Review
"...the book casts new insight into green marketing." -- naturalchoice.co.uk, Tuesday 18th December 2007
"...thought-provoking reading for more than just marketing professionals." -- CNBC European Business, January 2008
"John Grant's been so smart and percipient with his new masterwork...useful, readable and clever..." -- Campaign, Friday 23rd November 2007
"brilliant book...that will forever change the way you look at green marketing."
-- psfk.com, Tuesday 27th November 2007
"outlines how environmentalism increasingly informs business strategy."
-- Reuters, Thursday, 29th November 2007
From the Back Cover
We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably, whilst avoiding the bandwagon.
"John Grant has been a great help over the years in thinking about how to position and market the Ecologist magazine. He’s one of the few people I have met who understands both green issues and marketing and is able to fuse the two creatively and effectively."
—Zac Goldsmith, director of The Ecologist, co-chairman of The Quality of Life Group
"If green is to become truly mainstream, we’ll need companies of all sizes and sectors to find their way through the subtleties and complexities of the green marketplace, and John Grant’s Green Marketing Manifesto provides an excellent roadmap. It makes a clear and compelling case that green marketing isn’t an end unto itself, but rather a potent engine for creating business value through innovation, while fomenting genuine societal change."
—Joel Makower, Founder and Executive Editor, GreenBiz.com, and author of “Two Steps Forward” blog
"This book is essential reading for the growing numbers who are realising that good business can be good business (and that it comes from being good, not looking good)."
—Jamie Mitchell, managing director, innocent smoothies
"...[a]splendidly provocative and incredibly timely book ... we need things conserved, shared, reused, recycled, slowed down and treasured at an ever deeper level. And that’s what this manifesto is all about!"
—Jonathan Porritt (from the foreword), co-founder Forum for the Future and Chairman of the UK
"About this title" may belong to another edition of this title.
- PublisherJohn Wiley & Sons
- Publication date2008
- ISBN 10 0470723246
- ISBN 13 9780470723241
- BindingHardcover
- LanguageEnglish
- Number of pages304
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The Green Marketing Manifesto
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The Green Marketing Manifesto
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The Green Marketing Manifesto
Published by
Wiley & Sons, Incorporated, John, 2007
ISBN 10: 0470723246
ISBN 13: 9780470723241
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The Green Marketing Manifesto
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hardcover. Condition: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Seller Inventory # mon0001185682
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The Green Marketing Manifesto
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The Green Marketing Manifesto
Published by
John Wiley and Sons Ltd, United Kingdom, Chichester, 2007
ISBN 10: 0470723246
ISBN 13: 9780470723241
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. We are currently eating, sleeping and breathing a new found religion of everything 'green'. At the very heart of responsibility is industry and commerce, with everyone now racing to create their 'environmental' business strategy. In line with this awareness, there is much discussion about the 'green marketing opportunity' as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a 'Green Matrix' as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001450707
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