Business Communication - Softcover

Brounstein, Marty; Bell, Arthur H.; Smith, Dayle M.; Isbell, Connie; Orr, Alan

Softcover

ISBN 10: 047067816X ISBN 13: 9780470678169

Publisher: John Wiley & Sons, 2010

Synopsis

In order to succeed in today′s competitive environment, it′s imperative that students learn how to speak and write effectively for the business world. Presented in clear, everyday language, Business Communication, Canadian Edition takes the basic concepts that every business professional must know and conveys them in an accessible, easy to understand format. Students will also learn strategies and tools, for successfully applying their communication skills to achieve their goals.  

To meet the needs of a diverse student population, Business Communication, Canadian Edition focuses on the fundamentals, identifies core competencies and skills, and promotes independent learning. The book is organized using a four–step learning process called the CASE Learning System (Content, Analysis, Synthesis, Evaluation). Based on Bloom’s Taxonomy of Learning, CASE presents key business communication topics in easy–to–follow chapters. As a result, students not only achieve academic mastery of business communication topics, but they master real–world business communication skills.

About this title

From the Back Cover

You can get there

Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path.

Wherever you want to go, Business Communication will help you get there. Easy–to–read, practical, and up–to–date, this text not only helps you learn fundamental business communication concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book s brief, modular format and variety of built–in learning resources enable you to learn at your own pace and focus your studies.

With this book, you will be able to:

• Incorporate active listening, assertive speaking, and non–verbal communication techniques into your daily communications.
• Resolve conflicts effectively.
• Choose the best words and voice for your audience.
• Craft persuasive business letters.
• Avoid common writing mistakes.
• Plan and lead successful business meetings.
• Overcome your fears of public speaking.
• Write winning business proposals.
• Create a resume that helps you get the job you want.
• Present yourself professionally in an interview.

 Wiley Pathways helps you achieve your goals

When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills.

The books in this series Business Communication, Finance, Marketing, Business Math, and Real Estate offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.

About the Author

Marty Brounstein is the Principal of The Practical Solutions Group, a training and consulting firm based in the San Francisco Bay area that specializes in management and organizational effectiveness. Marty′s consulting work includes one–on–one coaching with managers and executives, assistance to groups working to become productive teams, and guidance and direction for organizations establishing practices for high performance and employee retention. His training programs target management as well as employee–development issues including leadership, team development, customer service, and effective communication. As a consultant, speaker, and trainer since 1991, Marty has served a wide variety of organizations from high tech to government, for profit to non–profit. He has a bachelor′s degree in education and history and a master′s degree in industrial relations. Prior to beginning his consulting career, he spent a couple of years as a human resources executive.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2010
• Language: English
• ISBN 10: 047067816X
• ISBN 13: 9780470678169
• Binding: Paperback
• Number of pages: 416