Everywhere: Comprehensive Digital Business Strategy for the Social Media Era - Hardcover

Weber, Larry

Hardcover

ISBN 10: 0470651709 ISBN 13: 9780470651704

Publisher: Wiley, 2011

Synopsis

Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. Develop a comprehensive digital strategy for your organization Put your online business strategy at the center of your customer's experience, and at the heart of everything you do Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.

About this title

From the Back Cover:

Praise for Everywhere

"Larry Weber clearly grasps the impact of ubiquitous social technology on companies--the unprecedented opportunities as well as the challenges. Companies that understand this new reality, and are building a comprehensive digital strategy to benefit from it, are already differentiating themselves from their peers. Take advantage of his foresight to make sure that your company is capitalizing on this new source of competitive advantage."
--Dr. JAMES CASH, Emeritus James E. Robison Professor of Business Administration, Harvard Business School

"Everywhere is a leader's guide to creating--and getting--value from social media. Larry Weber understands the media and message of connectedness."
--ELLIOT SCHRAGE, Vice President of Global Communications, Marketing and Public Policy, Facebook

"Ongoing dialogue with customers, employees, and other stakeholders will soon be the way every successful company does business. We'll come in to work and turn on the lights, turn on the heat, and turn on the voice of our customers. In Everywhere, Larry Weber has written another visionary book, making a compelling case for the type of collaborative company that will have true competitive advantage in the future."
--DIANE HESSAN, President and CEO, Communispace

"Once again, Larry Weber takes the highly complex and dynamic digital world and gives a useful and practical guide for making it become an important part of your business . . . as it should be. As we all encounter the many impacts that digital media, social networking, and digital communities are having on our businesses, make sure you access his keen thinking."
--MARK NUNNELLY, Managing Director, Bain Capital

"Weber really gets that social media is a lot more than a set of tools that people use to chat with their friends and family. Those conversations are valuable sources of market intelligence, inputs into product and service development, and sources of employee recruitment--and, ultimately, lead to competitive advantage. At TripAdvisor, we live and breathe this stuff, as social media has been the foundation of the company. Everywhere is a must-read for business."
--STEPHEN KAUFER, founder, President, and CEO, TripAdvisor

About the Author:

LARRY WEBER is the author of Marketing to the Social Web (Wiley) and chairman of W2 Group, a digital ecosystem of marketing services companies that includes Digital Influence Group, a full-service digital marketing agency that is social media at its core, and Racepoint Group, a global public relations agency. Weber previously founded Weber Shandwick, the world's largest PR firm. He is the cofounder and Chairman of the Board of Directors of the Massachusetts Innovation & Technology Exchange, the largest interactive advocacy organization in the world.

About this edition

• Publisher: Wiley
• Publication date: 2011
• ISBN 10: 0470651709
• ISBN 13: 9780470651704
• Binding: Hardcover
• Edition number: 1
• Number of pages: 272