The Seven S.E.C.R.E.T.S. of the Money Masters - Hardcover

Shemin, Robert; Hirsch, Peter

Hardcover

ISBN 10: 0470615184 ISBN 13: 9780470615188

Publisher: Wiley, 2010

Synopsis

The fact is information is power. And, the truth is there’s lots of financial advice available. Unfortunately, it’s often either too confusing or biased. The Seven S.E.C.R.E.T.S. of the Money Masters cuts through the clutter, clearly presenting the seven most important questions you must be able to answer before making any investment decision. The book offers you some of the information that true money masters know, understand, and use to their advantage—but that hasn’t necessarily been passed along to the rest of us. Engaging and informative, the book:

• Shines a light on the much broader issues of attaining wealth and getting your retirement plans back on track
• Offers access to the S.E.C.R.E.T.S. website which includes additional resources and access to exclusive debt reduction software

The Seven S.E.C.R.E.T.S. of Money Masters goes where most personal finance books –and financial advisors – fear to tread, revealing the S.E.C.R.E.T.S. of Safety, Expense, Cash Flow, Rate of Return, Economy, Tax Efficiency and (common) Sense.

About this title

About the Author

ROBERT SHEMIN is a wealth expert for CNN and a frequent guest on national, regional, and local television and radio programs. He has also been featured in over three hundred newspapers and magazines, including BusinessWeek, the Los Angeles Times, the Miami Herald, the New York Post, USA Today, the Wall Street Journal, and Time magazine, among many others. He is the author of ten bestselling books, including his latest, How Come That Idiot’s Rich and I’m Not?, a Wall Street Journal and New York Times bestseller.

PETER HIRSCH, formerly an attorney with Cravath, Swaine & Moore in New York City, is one of the nation’s most sought after inspirational speakers and sales trainers, delivering talks and training ranging from keynote speeches to sales and motivational talks to full weekend sessions. His first book, Living with Passion, is an all-time bestseller in the direct sales industry. Peter’s wealth management firm, The Leading Edge Network, is one of the most respected in the Dallas/Fort Worth metroplex. His passion is social entrepreneurship, specifically teaching companies how to turn consumption into compassion and success into significance.

From the Back Cover

In today’s financial landscape, there is no shortage of people who claim to be masters at helping us make the most of our money. Do a Google search for “how to invest money” and you’ll get nearly 12 million hits. Do all these people qualify as masters? Of course not. In fact, there’s a good chance that your own stock broker or financial advisor is far, far less than a master, and perhaps doesn’t know much more than you do about selecting the right investments for your personal situation. The Seven S.E.C.R.E.T.S. of the Money Masters offers you some of the information that true money masters know, understand, and use to their advantage—but that hasn’t necessarily been passed along to the rest of us.

This book is not a get-rich-quick scheme or a list of specific investments guaranteed to turn a few dollars into a fortune. What you’ll learn in these pages will help you become a more astute investor and a better steward of your own money. Robert Shemin and Peter Hirsch show you how to tell the difference between a financial advisor who’s a master and one who’s simply a salesperson. They show you how much money your investments might really be costing, and reveal the little-known truth about 401(k) plans—and how keeping yours might be costing you your retirement. And they tell how to get debt under control, take a hard look at how your investments are performing, and make adjustments if necessary.

The easy-to-remember S.E.C.R.E.T.S. acronym stands for Safety, Expense, Cash Flow, Rate of Return, Economy, Tax Efficiency, and (common) Sense. In the first part of each chapter, the authors discuss one of the seven S.E.C.R.E.T.S. and how it might be affecting your financial life. They then offer an illustrative story that provides examples of how money works in our lives, and how we can improve our lifestyles by learning and applying the information in this book.

Understanding the seven S.E.C.R.E.T.S. of the money masters, applied with common sense and discipline over time, can help you build a secure future for yourself and your family—possibly for generations to come.

From the Inside Flap

Praise for The Seven S.E.C.R.E.T.S. of the Money Masters

“The Seven S.E.C.R.E.T.S. of the Money Masters is a book destined to impact generations. The principles in this book have helped me determine how I should manage my finances, and beyond that, my fundraising efforts for Centro Fox. This approach to money management is both profoundly simple and refreshingly practical. It is my joy to heartily recommend this book.”—Vicente Fox, President of Mexico, 2000–2006

“The Seven S.E.C.R.E.T.S. is an exciting, easy-to-follow introduction to one of the most frightening areas in most people’s lives—personal finance. Filled with lively examples, stories and humor, the book reveals the power of going back to the basics, asking the tough questions and having a plan. I strongly urge you to read this book and implement the S.E.C.R.E.T.S. within.”—Jeffrey Hayzlett, bestselling author; Celebrity Chief Marketing Officer

“Few topics are of such major concern to the average family today as financial well-being. The Seven S.E.C.R.E.T.S. is one of those rare books that offers both hope and help. The story draws the reader in from the very beginning, and doesn’t let go. The authors, as they say, have been there and done that. They’ve been to the top. Now they want you to come along. I strongly recommend that you join them on this journey to financial freedom.”—Sam Caster, founder, Mannatech and MannaRelief

Bestselling authors Robert Shemin and Peter Hirsch address those things most financial advisors fail to mention, offering concrete steps anyone can take to get their retirement plans back on track and become a more astute investor. In addition to the book’s practical expert advice, the S.E.C.R.E.T.S. website offers even more resources, along with access to exclusive debt reduction software.

Edition details

• Publisher: Wiley
• Publication date: 2010
• Language: English
• ISBN 10: 0470615184
• ISBN 13: 9780470615188
• Binding: Hardcover
• Edition number: 1
• Number of pages: 208