The Responsibility Revolution: How the Next Generation of Businesses Will Win - Hardcover

Hollender, Jeffrey; Breen, Bill

Hardcover

ISBN 10: 0470558423 ISBN 13: 9780470558423

Publisher: Jossey-Bass Inc Pub, 2010

Synopsis

The Inspired Protagonist and Chairman of Seventh Generation reveals the smartest ways for companies to build a better future and pledge to act responsibly, providing ideas and strategies to bring about a socially and environmentally responsible business culture.

About this title

About the Author

Jeffrey Hollender (Burlington, VT),?Co-founder and Chairman and for Seventh Generation, has led Seventh Generation from its humble beginnings to its current position as the nation's fastest growing brand of natural home and personal care products. As?the leading authority on issues related to green consumerism, he frequently addresses social and environmental responsibility at?national and international venues.?He co-founded and was a Director of Community Capital Bank, a New York financial institution that invests in affordable housing and community development. Currently, he serves on the Board of Directors of Greenpeace USA, Healthy Child Healthy World, Vermont Businesses for Social Responsibility, the Social Venture Network, Verite, and Alloy Inc. He is currently working on a joint venture with WebMD and Healthy Child Healthy Home.

Bill Breen (Gloucester, MA) is?Seventh Generation's Editorial Director and?was the founding Senior Editor?on the original team that launced?Fast Company.?He edited?major sections of the magazine?and helped it win numerous awards, including the coveted National Magazine Award for General Excellence, and?wrote some of FC's most talked about articles on brand building, leadership, competition, innovation, and risk. Breen speaks to business audiences throughout the country and has appeared on CNN, Fox, CBS Radio, National Public Radio, and other media outlets.

Seventh Generation is one of the country's top ten responsible businesses and the country's leading brand of environmentally-responsible home and personal care products.? It derives its name from an?Iroquois quote: "In our every deliberation, we must consider the impact of our decisions on the next seven generations." It is the notion that what we do today defines tomorrow, and we believe it embodies the philosophy we must all embrace to make the world a better place.

From the Back Cover

"Points towards true north for our evolution to the next revolution in business."
—WALTER ROBB, President and CEO, Whole Foods Market

In The Responsibility Revolution, Jeffrey Hollender, co-founder of Seventh Generation, and Bill Breen, coauthor of The Future of Management, reveal how the smartest companies compete in a world where the marketplace demands that every business build a better future.

Through vigorous reporting and insightful analysis, Hollender and Breen create a road map for building financially, socially, and environmentally sustainable organizations. The Responsibility Revolution brings together a potent mix of corporate giants, big brands, and emerging companies—from pioneers in sustainability to those now forging their own path— including Nike, Timberland, eBay, IBM, Marks & Spencer, Patagonia, Novo Nordisk, Organic Valley, Etsy, Linden Lab, and Seventh Generation. Revealing how these top businesses redefine what it means for companies to act responsibly, each chapter offers new models for building the kind of exemplary companies that will thrive in this new era of sustainability.

This is a first-of-its-kind book for leaders, entrepreneurs, managers, and change agents everywhere. Filled with fresh ideas and actionable strategies, The Responsibility Revolution shows how to commit your company to a socially and environmentally responsible business and culture—one that not only competes on values, but wins.

"Building a sustainable enterprise requires the artful balance of making tough choices and having big ideas. In The Responsibility Revolution, Hollender and Breen throw down the gauntlet to all of us to create better corporations that also create a better world."
—TIM BROWN, CEO, IDEO, and author, Change By Design

"The Responsibility Revolution delivers a truckload of examples for growing a company that benefits society as well as shareholders. I only wish we had its real-world lessons when we launched Ben & Jerry's."
—BEN COHEN, co-founder, Ben & Jerry's

Edition details

• Publisher: Jossey-Bass Inc Pub
• Publication date: 2010
• Language: English
• ISBN 10: 0470558423
• ISBN 13: 9780470558423
• Binding: Hardcover
• Edition number: 1
• Number of pages: 214