Supply Network Strategies - Softcover

Gadde, Lars-Erik; Hakansson, Hakan; Persson, Goran

Softcover

ISBN 10: 0470518545 ISBN 13: 9780470518540

Publisher: Wiley, 2010

Synopsis

Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the ways in which these relationships link companies in supply chains and networks. In this substantially revised, new edition, the authors examine the supply side of companies from a network perspective.

The IMP (Industrial Purchasing and Marketing) Group of researchers includes leading international experts in the fields of industrial / business marketing and purchasing. This group is very influential and many university courses have been developed based on the ‘philosophy’ of the IMP group.

 

About this title

About the Author

Lars-Erik Gadde is Professor of Industrial Marketing at Chalmers University of Technology, Gothenburg, Sweden.

Håkan Håkansson is Professor of Marketing at BI Norwegian School of Management, Oslo, Norway.

Göran Persson is Professor of Business Logistics at BI Norwegian School of Management, Oslo, Norway.

From the Back Cover

Supply Network Strategies

How companies activate relationships with suppliers has a huge impact on them becoming more efficient and innovative. This new edition of Supply Network Strategies has been substantially revised. Although the basic, three-part structure remains the same, the first and third parts have undergone considerable changes. In part one, Challenges, the authors relate to the situation of two specific companies and explore the challenges they face in purchasing functions today; in part two, Analysis, the analysis of purchasing from an industrial network perspective is revised and updated; and part three, Strategies, discusses potential strategies for dealing with these challenges.

Features:

• A thoroughly revised and updated book on purchasing to develop the supply network.
• A wealth of new empirical illustrations and cases in order to relate directly to purchasing in practice.
• Adoption of the industrial network approach developed through the research of the IMP (Industrial Marketing and Purchasing) Group.

Supply Network Strategies has been written for students taking courses in purchasing, business networks, and supply chain management on advanced undergraduate and masters level courses. This new edition will also be of great interest to the thinking professional working in purchasing.

From the Inside Flap

Supply Network Strategies

How companies activate relationships with suppliers has a huge impact on them becoming more efficient and innovative. This new edition of Supply Network Strategies has been substantially revised. Although the basic, three-part structure remains the same, the first and third parts have undergone considerable changes. In part one, Challenges, the authors relate to the situation of two specific companies and explore the challenges they face in purchasing functions today; in part two, Analysis, the analysis of purchasing from an industrial network perspective is revised and updated; and part three, Strategies, discusses potential strategies for dealing with these challenges.

Features:

• A thoroughly revised and updated book on purchasing to develop the supply network.
• A wealth of new empirical illustrations and cases in order to relate directly to purchasing in practice.
• Adoption of the industrial network approach developed through the research of the IMP (Industrial Marketing and Purchasing) Group.

Supply Network Strategies has been written for students taking courses in purchasing, business networks, and supply chain management on advanced undergraduate and masters level courses. This new edition will also be of great interest to the thinking professional working in purchasing.

Edition details

• Publisher: Wiley
• Publication date: 2010
• ISBN 10: 0470518545
• ISBN 13: 9780470518540
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 272