The Most Successful Small Business in The World: The Ten Principles - Hardcover

Michael E. Gerber

Hardcover

ISBN 10: 0470503629 ISBN 13: 9780470503621

Publisher: Wiley, 2010

Synopsis

A unique guide for the crucial start-up phase of a business

So much attention goes to business practice and operation, yet the majority of ventures still fail. One area often overlooked is preparation. Too few entrepreneurs ask themselves, what are you supposed to do before you start your start-up?

The Most Successful Small Business in The World gives you Michael E. Gerber's unique approach to thinking about the meaning of your company by applying his ten critical steps; a process you must go through long before you ever open your door. With these simple principles, based on expert Michael Gerber's years spent helping countless entrepreneurs, you'll take the essential first steps to lay the groundwork for building what Michael E. Gerber calls The Most Successful Small Business In the World!

• Author Michael Gerber has coached, taught, or trained more than 60,000 small businesses in 145 countries
• Free Webinar with Gerber for book purchasers
• Gerber's Ten Principles cover everything from defining the meaning of your company, teaching you how to think about systems, the importance of differentiation, perfecting the people within your business, acquiring clients, and more

If you're ready to make your business dream more than just a reality, and resolve to do something bigger than you ever imagined, The Most Successful Small Business In The World will provide you with a stunningly original process for thinking yourself through it. Yes, you too can create The Most Successful Small Business In The World...Michael E. Gerber will show you exactly how to do it.

About this title

About the Author

MICHAEL E. GERBER is the author of thirteen business books, including the mega-bestseller The E-Myth Revisited. Mr. Gerber's revolutionary perspective has become the gold standard for small business development throughout the world, becoming what Inc. Magazine calls "the world's #1 small business guru," and one of BusinessWeek's bestselling authors of past decades. Gerber's passion and genius for understanding the plight of the individual entrepreneur is the crux of his tremendous appeal and success, and has formed the core value of his brand as it has evolved over three decades.

Gerber's extraordinary work has achieved stunning results by transforming more than 65,000 businesses in over 145 countries and 29 languages, and is used in 118 universities in the world. For more information, please visit www.MichaelEGerber.com.

From the Back Cover

Before you launch your start-up, begin with Gerber

All too often, entrepreneurs begin a small business to create a sense of security. They become sole proprietors or perhaps employ only one or two people. The business becomes a perpetual existence, like a mechanic, a doctor, a therapist, or a retailer who does the same thing over and over again to generate a stream of income. The small businessperson fails to grow, marking time by repeating the same service in a perpetual cycle throughout the life of the business.

Gerber's ten principles will help you to break out of this vicious cycle before it starts in your new business. He'll help you to embrace the energy of exploration with a road map for taking your vision beyond the obvious. Only then can you build a company that provides continuous fulfillment and personal growth, and can expand its income, services, and positive contributions to your employees and community.

Gerber's ten principles will help you to:

• Identify your company's essential "system" its highly differentiated way of doing business that will be the cornerstone of your success
• Build a business of great imagination; a self-reliant "reach" that will create economic certainty in any climate
• Create a center of growth and learning for your employees, that will in turn develop your business beyond any standard that formerly existed
• Instill a higher purpose that can move yourself, your business, and your customers to greater levels of fulfillment and growth

From identifying opportunities to viable business design to field-testing your ideas, Gerber offers a dynamic message for creating the most successful small business in the world not only providing you with economic certainty, for which he believes all persons are capable, but empowering you to achieve your fullest potential.

From the Inside Flap

Before you launch your start-up, begin with Gerber

All too often, entrepreneurs begin a small business to create a sense of security. They become sole proprietors or perhaps employ only one or two people. The business becomes a perpetual existence, like a mechanic, a doctor, a therapist, or a retailer who does the same thing over and over again to generate a stream of income. The small businessperson fails to grow, marking time by repeating the same service in a perpetual cycle throughout the life of the business.

Gerber's ten principles will help you to break out of this vicious cycle before it starts in your new business. He'll help you to embrace the energy of exploration with a road map for taking your vision beyond the obvious. Only then can you build a company that provides continuous fulfillment and personal growth, and can expand its income, services, and positive contributions to your employees and community.

Gerber's ten principles will help you to:

• Identify your company's essential "system"—its highly differentiated way of doing business that will be the cornerstone of your success
• Build a business of great imagination; a self-reliant "reach" that will create economic certainty in any climate
• Create a center of growth and learning for your employees, that will in turn develop your business beyond any standard that formerly existed
• Instill a higher purpose that can move yourself, your business, and your customers to greater levels of fulfillment and growth

From identifying opportunities to viable business design to field-testing your ideas, Gerber offers a dynamic message for creating the most successful small business in the world—not only providing you with economic certainty, for which he believes all persons are capable, but empowering you to achieve your fullest potential.

Edition details

• Publisher: Wiley
• Publication date: 2010
• Language: English
• ISBN 10: 0470503629
• ISBN 13: 9780470503621
• Binding: Hardcover
• Edition number: 1
• Number of pages: 192