Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job - Softcover

Levinson, Jay Conrad; Perry, David E.

Softcover

ISBN 10: 0470455845 ISBN 13: 9780470455845

Publisher: John Wiley & Sons, 2009

Synopsis

An updated field manual for guerrilla job hunters Guerrilla Marketing for Job Hunters 2.0 delivers unbeatable new techniques for landing a great job even in a recession. Like the first edition, this job–winning resource reveals inside strategies and techniques that get people hired. This updated, expanded edition offers breakthrough tips for using social networking sites like LinkedIn and MySpace to land a great job. Readers will learn how to promote themselves like a Hollywood movie; deploy the forbidden weapons of top–gun headhunters; and negotiate job offers like a sports agent. Jay Conrad Levinson (DeBary, FL) is the Chairman of Guerrilla Marketing International, as well as the author of the bestselling Guerrilla Marketing series of books. David E. Perry (Ottowa, ON, Canada) is Managing Partner of Perry–Martel International, a top executive search, recruiting, and placement firm.

About this title

About the Author

Jay Conrad Levinson is the author or coauthor of the more than 32 books in the biggest series of books on marketing in history. His books appear in 60 languages and are required reading in many MBA programs worldwide. Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley. He was a practitioner of guerrilla marketing in the United States—as senior vice–president at J. Walter Thompson, and in Europe, as creative director at Leo Burnett Advertising. He has written monthly columns for Entrepreneur and Inc., a syndicated column for newspapers and magazines and online columns published monthly on the Microsoft and GTE web sites.

From the Back Cover

In Today′s Job Jungle, the Guerrilla is King "You′ll learn how to build a compelling new network in days that gets you sit–down meetings with decision makers who can hire you, for jobs that aren′t advertised or don′t even exist yet." — Kevin Donlin , creator, TheSimpleJobSearch.com; co–creator, The Guerrilla Job Search Home Study Course "This book is brilliant. Packed with stories, examples, and tactics to help you at any point in your job search–this book is all about landing a real job with intense competition in a minimal amount of time." — Jason Alba , CEO, JibberJobber.com; author, I′m on LinkedIn—Now What??? "Recruiters: read this book! You′re going to need it. When people start following the advice in Guerrilla Marketing for Job Hunters 2.0 , you′re going to be looking for a job." — Shelly Harrison , founder and CEO, Launch Pad "Job hunters don′t need to be told the ′what′ of job hunting, they want and need to know the ′hows.′ They are all here and then some." — Dave Opton , founder and CEO, ExecuNet.com "Changes in information and communication technologies have created new opportunities and pitfalls for the job seeker. Stand out from the crowd and truly shine by illuminating your most important talents to the broadest audience—in a cost–effective fashion." — Sam Zales , President, Zoom Information Inc. "Don′t get lost on the battlefield, win the war. Guerrilla Marketing for Job Hunters 2.0 will give you the ammunition to get noticed." — Donato Diorio , CEO, Broadlook Technologies "Lays out a straightforward and detailed ′plan of attack′ for every step of a job search...an indispensable tool for job seekers to land the interview." — Gautam Godhwani , CEO, SimplyHired.com "Competition for the best positions is especially fierce and every candidate will be looking for an edge. If you want to get the edge...you need to get this great new book." — Steven Rothberg , founder, CollegeRecruiter.com "The only book that explains step by step, how to land interviews with the companies you choose AND create a high–visibility profile attracting employers–like a moth to a flame." — Terrence Kulka , Director, Executive MBA Program, Telfer School of Management, University of Ottawa "Beyond your Guerrilla Resume...here′s how to take charge of your personal brand, and stand out from the crowd leveraging LinkedIn, Facebook, MySpace, YouTube, Twitter, and more." — Peter Clayton , CEO, Total Picture Radio P.S.—We knew you′d read this far. How did we know this? Please turn to Chapter 5 and read, "One Unusual Way to End Your Guerrilla Cover Letter."

From the Inside Flap

Guerrilla Marketing for job hunters 2.0

1,001 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job

Revised And Updated

Free Over $250 Value Audio Seminar Plus Extra Resources

Www.Gm4jh.Com

Jay Conrad Levinson

David E. Perry

Foreword by Darren Hardy, Publisher, SUCCESS magazine

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2009
• Language: English
• ISBN 10: 0470455845
• ISBN 13: 9780470455845
• Binding: Paperback
• Edition number: 2
• Number of pages: 368