Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers - Hardcover

Sexton, Don

Hardcover

ISBN 10: 0470453079 ISBN 13: 9780470453070

Publisher: John Wiley & Sons, 2010

Synopsis

A new edition of the successful guide to great marketing now with 20% new and updated material

Combining the biggest name in business with the forty–year experience of one of the best–known and most respected marketing thinkers, Trump University Marketing 101, Second Edition presents all the basics of great marketing, sharing Professor Donald Sexton′s lifetime of marketing experience and acumen. Each chapter focuses on one key marketing concept and explores it in a straightforward, non–academic manner with exercises and examples that show the idea in action. Readers will discover the same effective methodologies Sexton teaches his own students, backed up with step–by–step instruction and handy tools and resources. Now better than ever, this new edition includes 20% new information, including new chapters on marketing in a difficult economy, marketing real estate, online marketing, and more.

Don Sexton (New York, NY) is Professor of Marketing at Columbia University and the principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, Unilever, and Pfizer, among many other well–known companies. He has taught at Columbia for more than 40 years and his articles on branding and marketing have appeared in numerous publications including the Harvard Business Review and the Journal of Marketing. He is often quoted in such publications as the New York Times, Business Week, and Beijing′s China Economic Daily.

About this title

About the Author

Don Sexton is Professor of Marketing at Columbia University, a recipient of Columbia Business School′s Distinguished Teaching Award, and the founder and principal of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, IBM, DuPont, Verizon, Citigroup, Pepsi, Unilever, and Pfizer, among many other well–known companies. He has taught at Columbia for more than forty years and his articles on marketing and branding have appeared in numerous publications, including the Harvard Business Review and the Journal of Marketing. He is often quoted in media such as the New York Times and BusinessWeek. He is the author of Trump University Branding 101, also from Wiley.

From the Back Cover

Trump University books are practical, straightforward primers on the basics of doing business the Trump way successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real–life examples from Trump and other world–renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street–smart books provide real–world business advice based on the one thing you can′t get in any business school experience.

In Trump University Marketing 101, Second Edition, you′ll learn how to:

• Master the basics of great marketing to grow your business

• Adapt your marketing strategy to difficult economic conditions

• Understand customers, competitors, and markets

• Discover your target audiences

• Position your product or service against the competition

• Create a great brand from scratch

• Market residential and commercial properties effectively

• Develop powerful marketing plans

• Increase customer satisfaction

• Price your products for maximum profit

• Use advertising and the Internet to promote your business

• Employ guerrilla marketing techniques

• And much more!

From the Inside Flap

For entrepreneurs, business leaders, and managers who don′t have an MBA, Trump University Marketing 101, Second Edition provides an up–to–date explanation of the best ideas and most effective tactics in marketing. Combining the biggest name in business with lessons from a top marketing professor, this practical guide covers all the basics of a marketing MBA without the commitment of so much time and money.

Author Don Sexton has taught marketing at Columbia University for more than forty years and now shares his lifetime of invaluable experience with you. Each short chapter focuses on one key marketing idea and explores it in a straightforward, nonacademic manner with exercises and examples that show the idea in action. Professor Sexton also includes practical guidelines for making vital and difficult marketing decisions using the same formulas major corporations employ for making strategic marketing choices.

With step–by–step instructions and handy downloadable worksheets, this one–of–a–kind guide offers practical marketing help for anyone who wants to improve their sales, profits, cash flow, or ROI. You′ll discover which tactics work and which don′t, and learn to implement the right tactics in your own business. Plus, this updated edition includes entirely new chapters on hot topics such as how to market in a difficult economy and how to market real estate, as well as fresh marketing examples from inside the Trump organization.

Designed for use as either a standalone primer or as a companion text for Trump University marketing courses, Trump University Marketing 101, Second Edition provides all the information and strategy you need to successfully market your business and products. No matter what you sell or how you sell it, this comprehensive guide explains everything you need to know to master the art of marketing even when the economy is down.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2010
• Language: English
• ISBN 10: 0470453079
• ISBN 13: 9780470453070
• Binding: Hardcover
• Edition number: 2
• Number of pages: 480