Known for its consistent emphasis on decision–making, Samuelson & Mark s 6th editionprovides a detailed introduction to managerial economics forundergraduates, MBAs, and executives alike. Each chapter opens witha description of a managerial problem that challenges the readerand concludes by revisiting and analyzing the decision.
In addition to its inclusion of real–world applications andproblems, The 6th Edition has been revisedto incorporate up–to–date coverage of international topics ande–commerce. This new edition offers the framework and economicstools necessary to prepare students for better decision–making in afuture managerial role.
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William F. Samuelson is professor of economics and finance at Boston University School of Management. He received his B.A. and Ph.D. from Harvard University. His research interests include game theory, decision theory, bidding, bargaining, and experimental economics. He has published a variety of articles in leading economics and management science journals including The American Economic Review, The Quarterly Journal of Economics, Econometrica, The Journal of Finance, Management Service, and Operations Research. His teaching and research have been sponsored by the National Science Foundation and National Institute for Dispute Resolution, among others. He is currently on the editorial boards fo the Journal of Economic Behavior and Organization and Group Decision and Negotiation.
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