Web Marketing All–in–One Desk Reference For Dummies® - Softcover

Arnold, John; Lurie, Ian; Dickinson, Marty; Marsten, Elizabeth; Becker, Michael

Softcover

ISBN 10: 0470413980 ISBN 13: 9780470413982

Publisher: John Wiley & Sons, 2009

Synopsis

Everyone s doing it Web marketing, that is. Building an online presence is vital to your business, and if you re looking for Web marketing real–world experiences, look no farther than Web Marketing All–in–One For Dummies.

These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:

• Establishing a Web Presence
• Search Engine Optimization
• Web Analytics
• E–Mail Marketing
• Blogging and Podcasting
• Social Media Marketing
• Online Advertising & Pay–Per–Click
• Mobile Web Marketing

Web Marketing All–in–One For Dummies shows you how to please both customers and search engines; track your performance; market with e–mail, blogs, and social media; and more. It s a one–stop guide to

• Maximizing Internet potential for your business and ranking high in searches
• Tracking how your ads, pages, and products perform
• Managing pay–per–click ads, keywords, and budget, and developing marketing e–mails that customers actually want to read
• Creating a blog or podcast that helps you connect with clients
• Using social media outlets including StumbleUpon, Facebook, and Twitter
• Leveraging mobile technology
• Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All–in–One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

About this title

About the Author

John Arnold is the author of E–Mail Marketing For Dummies and director of Constant Contact University. Ian Lurie is President of Portent Interactive. Marty Dickinson is an independent Web entrepreneur. Elizabeth Marsten is a Pay Per Click expert with Portent Interactive. Michael Becker is Executive Vice President of iLoop Mobile.

From the Back Cover

Boost your bottom line with your $25 Google AdWords credit see inside

Web marketing is the way of today! This collection of topic–focused minibooks gives you all the building blocks for marketing your product or service online, and the bonus $25 Google AdWords credit sweetens the deal. Learn to please both customers and search engines, track your performance, market with e–mail, blogs, and social media, and more.

• Show ′em you′re there Book I shows you step by step how to maximize Internet potential for your business

• Rank high attract customers by rising to the top of searches; the secrets are in Book II

• How′re you doing? Book III helps you find out by tracking how your ads, pages, and products perform

• It pays to advertise and Book IV demystifies managing pay–per–click ads, keywords, and budget

• Keep in touch Book V helps you develop marketing e–mails that customers want to read

• Let′s blog the tips in Book VI teach you to create a blog that helps you connect with clients

• Socialize use Book VII to help you hone your strategy for different social media outlets including StumbleUpon, Facebook, and Twitter

• Go mobile leverage mobile technology with the tips in Book VIII

Open the book and find:

• Secrets to building Web sites that deliver your message

• How to get your site found by search engines

• Ways to improve your marketing with Web analytics

• Top ways to generate site traffic

• How to write ads that get clicks

• Tips on winning an audience for your blog

• How to deliver valuable mobile content

Inside your Google AdWords gift card worth $25

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2009
• Language: English
• ISBN 10: 0470413980
• ISBN 13: 9780470413982
• Binding: Paperback
• Number of pages: 936