World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories - Hardcover

Scott, David Meerman

Hardcover

ISBN 10: 0470395001 ISBN 13: 9780470395004

Publisher: Wiley, 2009

Synopsis

A World Wide Rave ! What the heck is that ? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave: Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so. What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free. In World Wide Rave , David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR , reveals the most exciting and powerful ways to build a giant audience from scratch.

About this title

Review

"Scott's book offers a number of methods and approaches that various businesses can use to start an online 'wave' of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today's marketing trends."--Fuel Magazine

"Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a 'World Wide Rave'.--Miami Herald

"Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."--Kansas City Star

From the Back Cover

WHAT IS IT? That thing that everyone is talking about?

YOU HAVEN'T HEARD? Didn't you get the e-mail? IT'S EVERYWHERS!

BUZZ... HOT... COOL... all over the Web!

YOU'VE JUST ENCOUNTERED A WORLD WIDE RAVE. Congratulations.

Seemingly born overnight, a World Wide Rave happens when your product, your brand, or heck, even you become instantly known the world over.

MOST OF THE TIME THEY ARE ACCIDENTAL.

BUT WHAT IF YOU COULD CREATE ONE?

HOW VALUABLE WOULD THAT BE TO YOU? Priceless?

YOU CAN. The secret is here.

INSIDE.

By harnessing the power of social media and learning the secrets of why people share things on sites like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep--for free! In World Wide Rave, Scott, author of the award-winning bestseller The New Rules of Marketing and PR, reveals the most exciting and powerful way to build your own giant audience.

Edition details

• Publisher: Wiley
• Publication date: 2009
• ISBN 10: 0470395001
• ISBN 13: 9780470395004
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 208