Good to Green: Managing Business Risks and Opportunities in the Age of Environmental Awareness - Hardcover

Phyper, John–David; MacLean, Paul

Hardcover

ISBN 10: 0470159421 ISBN 13: 9780470159422

Publisher: John Wiley & Sons, 2011

Synopsis

The business world is undergoing dramatic change that is driven by tough new legislation, expanded market based incentives and increased consumer awareness of environmental issues (e.g., hazard ingredients in products, alternative energy, reduction in greenhouse gases). This is forcing companies to reassess the life cycle of their products and the efficiency of their supply chains. Environmental issues are becoming business critical. Good to Green provides the vital information, backed by case studies and examples, that gives progressive business leaders the strategic know–how to pro–actively manage environmental issues and realize the business benefits of going green.

About this title

About the Author

John–David Phyper (Toronto, ON), M.B.A, M.A.Sc., P.Eng., is President of P&A – Business Advisory Services Inc., a management consulting firm that provides business advice (e.g., sales/marketing, financing, software development) to small–medium clean–tech companies and provides management and IT consulting services (e.g., SD, CSR, PLM and supply chain management) to multinational organizations. Mr. Phyper has over twenty years′ experience in the management of high–growth companies in the environmental sector as well as consulting to a broad spectrum of industry and government agencies on environmental and IT issues.

Paul MacLean (Montreal, QC), M.Sc., is President of EEM Inc., a management consultancy that provides leadership in environmental and social sustainability to a wide variety of multinational and local industries, as well as to First Nations and public organizations. Paul has been advising clients on embedding sustainable development into business processes, capacity building, integrated management systems and EHS compliance issues for  more than twenty years. He has directed projects in three languages across the Americas, as well as in Africa, Asia and Iceland.

From the Back Cover

THE BUSINESS WORLD IS UNDERGOING DRAMATIC CHANGE. Driven by tough new legislation, expanded market–based incentives, a new President in the White House and a sharp increase in consumer awareness around environmental issues, businesses need to adapt, period. Smart business understand that their competitive advantage lies at the cutting–edge of the green shift.

Good to green will help businesses understand and leverage:

• The New Age of Environmental Awareness: how to tackle the fundamentals of business in the context of environmental legislation, government incentives, consumer trends and climate change.
• "Cosmetic" Environmentalism: as companies realize that effective quick fixes are rare and that greenwashing is injurious to the bottom line, Good to Green exposes the superficial and provides guidance on how to find genuine business value.
• The Alternative Energy Moon Shot:  your company has taken the first steps to reduce an addiction to carbon–based fuels and the associated economic, environmental and security issues, but where do you go from here, and more importantly, where does your company fit into the energy value chain?
• The Supply Chain: in many cases this has become a "chain of uncertainty" with suppliers. Cost–conscious companies are beginning to show an abundance of win–win opportunities with their suppliers to reduce environmental impact and product risks, and increase profitability.
• The Greenhouse Cap & Trade System: good to Green demystifies current and impending North American greenhouse gas emissions legislation and trading.
• Follow the Money: over a trillion dollars per year is being spent on water purification, solid waste management and clean energy technologies. Add to this monies being spent on environmentally friendly products, energy conservation and regulatory compliance, and the market opportunity is overwhelming.
• Adapt or Die: organizations must address environmental issues when assessing their business risks and opportunities, as the consequences are irrefutable–from investment choice to human capital management.

Good to Green presents a complete suite of problems, scenarios, innovations and solutions that are rapidly becoming business–critical. You don′t need to be an executive to benefit. You don′t need to be an environmental activist to change. You just need to care deeply about the long–term success of your company.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2011
• Language: English
• ISBN 10: 0470159421
• ISBN 13: 9780470159422
• Binding: Hardcover
• Number of pages: 464