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Synopsis
AdWords lets every business from eBay PowerSellers to Fortune 500 companies create targeted, cost efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues. This all new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools. This guide includes an exclusive offer from Google AdWords credits equivalent to the price of the book plus a companion Web site with up to the minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software.
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From the Back Cover
Discover which keywords attract customers and make money
Use your $25 Google AdWords credit to start boosting your bottom line today!
What's the good word? It's AdWords, the marketing solution that helps turn clicks into cash by attracting the right visitors to your Web site. This book shows how to find the best search terms to help build your business, as well as how to research your market, build a direct marketing strategy, analyze ad success, and turn a tidy profit.
- Activate and manage an AdWords account
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Determine your market's profitability
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Write and test your ads
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Measure ad results
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Choose the perfect keywords
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Keep your customers happy
About the Author
Howie Jacobson, PhD, is an Internet marketing strategist who specializes in helping his clients use Google AdWords successfully. He creates direct marketing courses and conducts training sessions on AdWords.
"About this title" may belong to another edition of this title.
- PublisherJohn Wiley & Sons
- Publication date2007
- ISBN 10 0470152524
- ISBN 13 9780470152522
- BindingPaperback
- LanguageEnglish
- Number of pages408
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