Synopsis
This work offers the nuts and bolts to managing customers as investments. "A Concise Guide to Return on Customer" provides the groundwork for creating value from customers. With the latest innovative thoughts from two leading CRM leaders, it reveals insider tips on how to become profitable through customers. Don Peppers is a founding partner at Peppers and Rogers Group and is a globally respected thought leader, futurist, and consultant. He has delivered keynote addresses, workshops and consulting projects for clients on six continents. Martha Rogers (Bowling Green, OH) is a founding partner of Peppers and Rogers Group and Codirector of the Teradata CRM Center at Duke University.
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Review
"Harnessing the power of connected customers and networked employees is now the key to success and that′s what this book is all about." ( Bookviews.com, April 2008)
About the Author
Don Peppers & Martha Rogers, PhD, are the founding partners of Peppers & Rogers Group and 1to1 Media, the world′s premier customer–focused consultancy and award–winning publishing company, now part of Carlson Marketing Worldwide. In addition to hundreds of trade and academic articles appearing in publications including Harvard Business Review, they are the coauthors of the bestselling "1to1" series of business books, available in seventeen languages. In addition, they have written a comprehensive graduate–level textbook, Managing Customer Relationships. Their most recent book was the highly successful Return on Customer, challenging companies to measure business success entirely differently, and documenting the customer base as a revenue–producing asset for businesses, capable of driving a company′s long–term economic worth. Peppers and Rogers have been cited on numerous lists of thought leaders and business gurus, and serve on several boards.
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