Small Business Management (Wiley Pathways) - Softcover

Hodgetts, Richard M.; Kuratko, Donald F.; Burlingame, Margaret; Gulbrandsen, Don

Softcover

ISBN 10: 0470111267 ISBN 13: 9780470111260

Publisher: Wiley, 2007

Synopsis

In order to become a successful entrepreneur, one has to have a clear understanding of how to effectively manage a small business. This valuable introduction shows budding entrepreneurs how to launch and run their own firm. In addition to explaining the value and appeal of small businesses, it offers a variety of essential start–up lessons, including how to write a business plan, obtain financing, and choose a legal form for any venture.

About this title

From the Back Cover

You can get there

Where do you want to go? You might already be managing a small business and may be looking to expand your skills. You might be setting out on a new career path. Or, you might want to learn more about exciting opportunities in small business management.

Wherever you want to go, Wiley Pathways Small Business Management will help you get there. Easy–to–read, practical, and up–to–date, this text not only helps you learn fundamental concepts of running a small business; it also helps you master the core competencies and skills you need to succeed in the classroom and in the real world. The book’s brief, modular format and variety of built–in learning resources enable you to learn at your own pace and focus your studies.

With this book, you will be able to:

• Understand and apply the essentials of managing a small business.
• Write a practical business plan.
• Obtaining the financing you need to start your business.
• Choose a legal form for your venture.
• Effectively market your business.
• Develop and work with a budget.
• Understand the taxes and the laws that apply to your business and how to minimize your exposure.
• Manage your business’s inventory.
• Be aware of the ethical issues involved in running your business.
• Use e–commerce to build your business.

Wiley Pathways helps you achieve your goals

When it comes to learning about business, not every student is on the same path, but every student wants to succeed. The business series in the new Wiley Pathways imprint helps you achieve your goals. The books in this series––Marketing, Business Communication, Finance, Business Math, Real Estate, Small Business Management, Supervision, Project Management, Selling, and Personal Finance—offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.

Edition details

• Publisher: Wiley
• Publication date: 2007
• Language: English
• ISBN 10: 0470111267
• ISBN 13: 9780470111260
• Binding: Paperback
• Number of pages: 629