Media Rules!: Mastering Today′s Technology to Connect With and Keep Your Audience - Hardcover

Reich, Brian; Solomon, Dan

Hardcover

ISBN 10: 0470108886 ISBN 13: 9780470108888

Publisher: John Wiley & Sons, 2007

Synopsis

Paperback. Pub date: November 2007 Pages: 230 Publisher: John Wiley Praise for Media Rules! Ian Reich and Dan Solomon have ground the LENS that so many of U.S. have been waiting for: a way to view and Profit From The InFusion of new communication media into our personal and professional lives. Comprehensive. yet eminently readable. I came away from reading Media Rules! feeling as though the fog on a highway had just lifted and I could resume driving at top speed.-Martin Kace. founder and President. EMPAX. and former CEO of Joe Boxer and Phat FashionsPhat Farm The means of mass communication have always been owned by or controlled by governments or corporations. But that's not true anymore. Now. there is a new reality created by a horrible .. . beautiful accident. The smashup occurred at the intersection of digital technology and the Internet. and at the moment of impact. the...

About this title

Product Description:

Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn't matter whether you're in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.

From the Back Cover:

Praise for Media Rules!

"Brian Reich and Dan Solomon have ground the lens that so many of us have been waiting for: a way to view and profit from the infusion of new communication media into our personal and professional lives. Comprehensive, yet eminently readable, I came away from reading Media Rules! feeling as though the fog on a highway had just lifted and I could resume driving at top speed."
--Martin Kace, founder and President, EMPAX, and former CEO of Joe Boxer and Phat Fashions/Phat Farm

"The means of mass communication have always been owned by or controlled by governments or corporations. But that's not true anymore. Now, there is a new reality created by a horrible...beautiful accident. The smashup occurred at the intersection of digital technology and the Internet, and at the moment of impact, the means of mass communication fell out of the hands of the media elite and fell into the hands of, potentially, every person on the planet. Now, people can tell their own stories. This book helps you understand how."
--Stephen Cassidy, Chief, Internet, Television, Radio and Image, UNICEF

"Everyone who consumes, creates, and cares about the messages that infuse our lives should read Media Rules! Reich and Solomon put the 'me' in media, and the 'media' in immediate. This stuff matters to us all, and it matters now. Read these Rules, and the authors will inspire you to join the conversation, syndicate your own knowledge, and work with a set of rules we all are shaping, every day."
--Tucker Eskew, Founding Partner, ViaNovo, and former deputy assistant to the president and director of the White House Office of Global Communications

About this edition

• Publisher: John Wiley & Sons
• Publication date: 2007
• ISBN 10: 0470108886
• ISBN 13: 9780470108888
• Binding: Hardcover
• Number of pages: 256