Google® Analytics - Softcover

Tyler, Mary E.; Ledford, Jerri L.

 
9780470053850: Google® Analytics
Softcover
ISBN 10: 0470053852 ISBN 13: 9780470053850
Publisher: John Wiley & Sons, 2006

Synopsis

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you′re not a propeller–head?

Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.

  • Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs.
  • Learn to set up the program, navigate the interface, understand filters, and use goal–setting features.
  • Integrate Google Analytics with Google AdWords.
  • Make the most of reporting dashboards.
  • Find out how to use analytics for marketing and content optimization.
  • Understand what each type of report means and how to interpret it.
  • Explore how other companies have used analytics to improve site performance.
  • Investigate how to use Google Analytics for complete e–commerce analysis.

Order your copy today and make your Web site work for you!

"synopsis" may belong to another edition of this title.

About the Author

Mary E. Tyler is a professional technology journalist and a former software and Web developer. Her areas of expertise include Open Source, enterprise software, intellectual property, and anything Macintosh.

Jerri L. Ledford is a freelance business technology writer whose work has appeared in Information Security Magazine, IT Manager′s Journal, Network World, CRM Magazine, and many others.

From the Back Cover

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you′re not a propeller–head?

Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.

  • Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs
  • Learn to set up the program, navigate the interface, understand filters, and use goal–setting features
  • Integrate Google Analytics with Google AdWords
  • Make the most of reporting dashboards
  • Find out how to use analytics for marketing and content optimization
  • Understand what each type of report means and how to interpret it
  • Explore how other companies have used analytics to improve site performance
  • Investigate how to use Google Analytics for complete e–commerce analysis

Visit our Web site at www.wiley.com/compbooks

"About this title" may belong to another edition of this title.

Publisher
John Wiley & Sons
Publication date
2006
Language
English
ISBN 10 
0470053852
ISBN 13 
9780470053850
Binding
Paperback
Number of pages
336