Salesforce.com® For Dummies® - Softcover

Wong, Tom; Kao, Liz

Softcover

ISBN 10: 047004893X ISBN 13: 9780470048931

Publisher: John Wiley & Sons, 2006

Synopsis

So you have something to sell or you work for a business using salesforce.com, but you’re not quite sure how to maximize your profits with it? Never fear! Salesforce.com for Dummies shows you the quick–and–easy way to start selling your product or service online without the confusion or fuss.

With an emphasis on customer relationship management, this hands–on guide helps you manage accounts, market your products, and improve service. Whether you’re a salesperson, channel manager, marketing mogul, customer rep, or executive, you’ll find secrets here for making your job easier, your day more productive, and your business more successful. This second edition has been revised to include Salesforce.com’s latest product and feature offerings as of the Summer 2006 release, giving you the tools you need to:

• Build a product catalog
• Manage price books
• Calculating and customizing forecasts
• Drive demand up with campaigns
• Stimulate sales effectiveness with documents
• Deliver excellent service
• Analyze data with reports
• Verify your company profile
• Add users to salesforce
• Customize your page and search layout
• Extend your usage of Salesforce beyond CRM

This guide makes suggestions on how to dive more productivity and improve communication with standard templates from the Dummies Web site. With this book you’ll get up to speed fast and manage your business information more effectively with Salesforce.com today!

About this title

About the Author

Tom Wong is Senior Director, Customer Marketing Programs at salesforce.com and a leading authority on CRM applications.

Liz Kao is a Certified salesforce.com Consultant.

From the Back Cover

Customize Salesforce for all your business needs

See how Salesforce helps manage accounts, market products, and improve service

Got something to sell? Work for somebody who does? You need salesforce.com, and this book tells you how to use it. Whether you′re a salesperson, channel manager, marketing mogul, customer service rep, or executive, you′ll find secrets here for making your job easier, your day more productive, and your business more successful with Salesforce.

Discover how to

• Set up and personalize your system
• Manage relationships with partner companies
• Execute marketing campaigns
• Analyze data with reports
• Improve customer service
• Calculate sales forecasts

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2006
• Language: English
• ISBN 10: 047004893X
• ISBN 13: 9780470048931
• Binding: Paperback
• Edition number: 2
• Number of pages: 432