Mail and Internet Surveys: The Tailored Design Method –– 2007 Update with New Internet, Visual, and Mixed–Mode Guide - Hardcover

Dillman, Don A.

 
9780470038567: Mail and Internet Surveys: The Tailored Design Method –– 2007 Update with New Internet, Visual, and Mixed–Mode Guide
Hardcover
ISBN 10: 047003856X ISBN 13: 9780470038567
Publisher: John Wiley & Sons, 2006

Synopsis

A crucial resource for increasing response rates and obtaining high–quality feedback from mail, electronic, and other surveys Don Dillman′s Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration. Like its predecessor, this resource lays out a complete, start–to–finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman′s text discusses surveys for a variety of purposes, audiences, and situations. New and updated material covers both the principles behind and directions for how to: Conduct Web surveys Visually design questionnaires Use paper mailed surveys As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition, 2007 Update is a crucial resource for any researcher seeking to increase response rates and obtain high–quality feedback from mail, electronic, and other self–administered surveys.

"synopsis" may belong to another edition of this title.

About the Author

DON A. DILLMAN is well–known and highly regarded in the survey field. He is Regents Professor and Thomas S. Foley Distinguished Professor of Government and Public Policy, on the faculty of the Social and Economic Sciences Research Center, and in the Department of Sociology at Washington State University. He received the Roger Herriot Award for Innovation in Federal Statistics from the American Statistical Association and the Washington Statistical Society in 2000. In 2004, he received the American Association for Public Opinion Research Award for exceptionally distinguished service to the profession.

From the Back Cover

A crucial resource for increasing response rates and obtaining high–quality feedback from mail, electronic, and other surveys Don Dillman′s Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration. Like its predecessor, this resource lays out a complete, start–to–finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman′s text discusses surveys for a variety of purposes, audiences, and situations. New and updated material covers both the principles behind and directions for how to: Conduct Web surveys Visually design questionnaires Use paper mailed surveys As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition, 2007 Update is a crucial resource for any researcher seeking to increase response rates and obtain high–quality feedback from mail, electronic, and other self–administered surveys.

"About this title" may belong to another edition of this title.

Publisher
John Wiley & Sons
Publication date
2006
Language
English
ISBN 10 
047003856X
ISBN 13 
9780470038567
Binding
Hardcover
Edition number
2
Number of pages
544