"An entertaining history of great oratory" and a primer to rhetoric's key techniques (The New Yorker).
Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their vegetables. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you?
In Words Like Loaded Pistols, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Richard Nixon—and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Obama, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics— because rhetoric is useful, relevant, and absolutely nothing to be afraid of.
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Sam Leith is a former literary editor of the Daily Telegraph, and contributes regularly to the Wall Street Journal, Prospect, Guardian, Evening Standard and Spectator. He is the author of How to Write and You Talkin' to Me?, among other books. He lives in London.
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