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Winning at New Products, 5th Edition: Creating Value Through Innovation - Softcover

Cooper, Robert

 
9780465093328: Winning at New Products, 5th Edition: Creating Value Through Innovation

Synopsis

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar

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About the Author

Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.

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