Items related to Product Leadership: Pathways to Profitable Innovation
Synopsis
As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.
"synopsis" may belong to another edition of this title.
About the Author
Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario.
"About this title" may belong to another edition of this title.
Search results for Product Leadership: Pathways to Profitable Innovation
Stock Image
Product Leadership: Pathways to Profitable Innovation
Seller: MusicMagpie, Stockport, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 1756167909. 8/26/2025 12:25:09 AM. Seller Inventory # U9780465014330
Quantity: 1 available
Seller Image
Product Leadership: Pathways to Profitable Innovation
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs5811979258
Quantity: 1 available
Stock Image
Product Leadership: Pathways to Profitable Innovation
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR008622188
Quantity: 1 available
Stock Image
Product Leadership: Pathways to Profitable Innovation
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR006243935
Quantity: 1 available
Stock Image
Product Leadership: Pathways to Profitable Innovation
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M0046501433X-G
Quantity: 1 available
Stock Image
Product Leadership: Pathways to Profitable Innovation
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780465014330. Seller Inventory # 9624039
Quantity: 1 available
Stock Image
Product Leadership: Pathways to Profitable Innovation
Published by
Basic Books (edition 2nd ed.), 2005
ISBN 10: 046501433X
ISBN 13: 9780465014330
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. 2nd ed. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 046501433X-7-1-13
Quantity: 1 available
Stock Image
Product Leadership: Pathways to Profitable Innovation (Second Edition)
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780465014330. Seller Inventory # 9425039
Quantity: 1 available
Stock Image
Product Leadership : Pathways to Profitable Innovation
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. (2nd)05 Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 572745-75
Quantity: 1 available
Stock Image
Product Leadership : Pathways to Profitable Innovation
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. (2nd)05 Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 6225957-6
Quantity: 1 available