Synopsis
As a result of global demographic changes, Generation Y ( those born between 1980 and 2000 or under 30 years old) has become a significant group of people for organisations in all sectors. In the UK, 20% of the workforce are Gen Y. In professional service firms, it can be as high as 40-50%. Furthermore, this young pool of talent has different values, attitudes and motivations to those above them. This book provides an engaging and savvy understanding of Gen Y and their difference from other generations. It will help managers and employers to attract, manage and motivate Gen Y more effectively. Moreover, you will think practically about how your understanding of Gen Y can help you make a difference with your customers and clients.
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About the Author
Sally Bibb is a director of Talentsmoothie, a consultancy that specialises in Generation Y. She was previously head of business development at The Economist Group. She is the author of three other business books.
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Generation Y for Rookies: From Rookie to Professional in a Week
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