It's a small world and with the advent of online networks it s getting smaller. Now we can talk to just about anyone, anywhere, anytime. Who you know has always been as important as what you know, and social or business networks (ie, groups of people connecting together with a common interest) have existed since time began. Your connections are instrumental in everything from business deals or career progression to finding the best restaurant or beach to visit on holiday. The Internet and the rise of offline and online networks for all manner of interests have spawned a whole new way of making connections. Social networking is changing the way we meet people, make friends and do business. If you aren t connecting or connected, you lose out to those who are. This book provides straightforward advice and ideas on how you can embrace social networking to achieve your goals. Social networks and social networking covers a wide spectrum and encompasses many different ways of engaging with people. The book explains each of these and helps you to create the right social networking strategy for you.
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Tina Bettison consults and works with various organisations in establishing social networks and Web-based marketing campaigns. She lives in Screveton, Notts.
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