Items related to Invisible Touch
Synopsis
Service businesses sell something that cannot be seen or heard. They offer an experience-and to make that experience truly exceptional they must first understand people and how to satisfy them. In this dispensable volume, Harry Beckwith provides a treasury of quick, practical, and entertaining strategies. Applying the study of human nature to the real world of business, The Invisible touch will open your eyes to this crucial branch of marketing with four key concepts; Price: Its seductive power-from Uma Thurman's Five Dollar Milk Shake to the Mansion at Turtle Creek. Brand: The triumph of Red Pepper, Opium, Yahoo!, and the inscrutable A-AI AC Delco Jani Express Cleaning Service 500. Packaging: Looking at the pretty mousetraps of Disneyland, the ugly Butterfly Effect, and a tale of oranges and heels. Relationships: A consideration of Jim Marinelli's magic one word, Laura Nyro's folly, the madness of Tom Peters, and further ripples of the Lake Wobegon Effect. Based on the author's extensive business experience, this book delivers its wisdom with unforgettable and often surprising example-from the regrowth of a bitten Apple to Camden Yars' grand-slame face-lift, to the three eternal lessons of a twenty-year-old coffee commercial. Thorough, informative, and easily implemented, The Invisible Touch shows you how to market a service and, most important, how to keep happy, loyal clients with you forever.
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About the Author
Harry Beckwith heads Beckwith Partners, a marketing firm that has advised twenty-three Fortune 200 clients-including Microsoft, General Motors, and Target-and many venture-capitalized start-ups in customer relationships and communications strategies. A Phi Beta Kappa graduate of Stanford and winner of the American Marketing Association's Effie, Beckwith also is an internationally acclaimed speaker and teacher on marketing and branding.
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The Invisible Touch: The Four Keys to Modern Marketing
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The Invisible Touch: The Four Keys to Modern Marketing
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The Invisible Touch: The Four Keys to Modern Marketing
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The Invisible Touch: The Four Keys to Modern Marketing
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The Invisible Touch: The Four Keys to Modern Marketing
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0446699837I3N00
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The Invisible Touch: The Four Keys to Modern Marketing
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Invisible Touch : The Four Keys to Modern Marketing
Published by
Headline Publishing Group, 2009
ISBN 10: 0446699837
ISBN 13: 9780446699839
Used
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Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP76408842
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Invisible Touch : The Four Keys to Modern Marketing
Published by
Headline Publishing Group, 2009
ISBN 10: 0446699837
ISBN 13: 9780446699839
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 11801487-6
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The Invisible Touch: The Four Keys to Modern Marketing
Published by
Business Plus, New York, 2009
ISBN 10: 0446699837
ISBN 13: 9780446699839
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First Edition
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The Invisible Touch: The Four Keys to Modern Marketing
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paperback. Condition: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001036989U