It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of "The 5 Paths to Persuasion". This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.
"synopsis" may belong to another edition of this title.
"Proven and effective...a practical guide for putting the customer first."
Based on fascinating data from a two-year survey of nearly 2000 top executives
Identifies the five types of business decision-makers and how to influence each
Draws on characteristics of well-known business figure including Jack Welch and Richard Branson
Shows how to persuade others and get more business done
"About this title" may belong to another edition of this title.
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