In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.
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Identifying four basic types of employees--Directors, Socializers, Relaters and Thinkers--two business experts show how to respond to the specific needs of those workers and in that way achieve a greatly improved bottom line.
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