Synopsis
SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.
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About the Author
Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications and media relations for services
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Selling The Invisible: A Field
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00096418892
Stock Image
Selling The Invisible: A Field
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00097432481
Stock Image
Selling The Invisible: A Field
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition ex-library book with usual library markings and stickers. Seller Inventory # 00098011973
Stock Image
Selling The Invisible: A Field
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00096550988
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Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: Aspen Book Co., Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: acceptable. It's been through some chapters of life! Expect visible wearâ"creases, notes, highlights, maybe even a splash of water here and there. Perfect for readers who love a book with history. Seller Inventory # PKV.0446672319.A
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Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: acceptable. Book is in acceptable condition and shows signs of wear. Book may also include underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0446672319.A
Seller Image
Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0446672319.G
Seller Image
Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: Aspen Book Co., Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras aren't guaranteedâ"but the story's all there! Seller Inventory # PKV.0446672319.G
Seller Image
Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: Zoom Books Company, Lynden, WA, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZBV.0446672319.VG
Seller Image
Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0446672319.VG