Synopsis
SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.
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About the Author
Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications and media relations for services
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Selling The Invisible A Field
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
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Selling The Invisible A Field
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00105159644
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Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing
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ISBN 10: 0446672319
ISBN 13: 9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing
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Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
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Condition: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Seller Inventory # DBV.0446672319.G
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Selling the Invisible: A Field Guide to Modern Marketing
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ISBN 10: 0446672319
ISBN 13: 9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing
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Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing
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ISBN 10: 0446672319
ISBN 13: 9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing
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ISBN 10: 0446672319
ISBN 13: 9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0446672319I3N00