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Synopsis
SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.
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About the Author
Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications and media relations for services
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Selling The Invisible A Field
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
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Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
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Seller: Your Online Bookstore, Houston, TX, U.S.A.
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paperback. Condition: Fair. Seller Inventory # 0446672319-4-36622636
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Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: Dream Books Co., Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Seller Inventory # DBV.0446672319.G
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Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
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Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0446672319.G
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Selling the Invisible: A Field Guide to Modern Marketing
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Grand Central Publishing (edition Reprint), 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
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Seller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: Very Good. Reprint. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0446672319-11-18
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Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: Greenworld Books, Arlington, TX, U.S.A.
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Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # GWV.0446672319.G
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Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0446672319I3N00
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Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Softcover
Seller: Blue Vase Books, Interlochen, MI, U.S.A.
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Condition: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. Seller Inventory # 31UE34000ZT3_ns
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Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0446672319I4N00
Stock Image
Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0446672319I3N00