A leading expert on referral selling outlines practical steps for managers on how to generate business productively and profitably, in a guide that outlines a five-step plan for encouraging customer loyalty, making effective presentations, and overcoming key obstacles. 30,000 first printing.
"synopsis" may belong to another edition of this title.
Cold calling is one of the most awkward - and unsuccessful - ways to obtain clients in business. Now Joanne Black shows managers the 5-step Referral Selling Programme, so no businessperson ever has to pick up the phone again - clients will call in themselves. In this unique and practical guide, Black offers a tutorial on how to differentiate your business from others, how to make a favourable impression on current clients so they'll refer acquaintances to you, and how to come up with a 'hook' that will leave them wanting more. NO MORE COLD CALLING provides selling scripts, presentation techniques, troubleshooting advice and a host of helpful insights to increase your sales force's productivity. Based upon Joanne Black's own personal experiences of how to generate new business, NO MORE COLD CALLING is a new and refreshing way to ensure that new customers will be calling you.
JOANNE S. BLACK lives in Greenbrae, California.
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