No More Cold Calling: A Breakthrough System That Will Leave Your Competition in the Dust - Hardcover
Synopsis
A leading expert on referral selling outlines practical steps for managers on how to generate business productively and profitably, in a guide that outlines a five-step plan for encouraging customer loyalty, making effective presentations, and overcoming key obstacles. 30,000 first printing.
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Synopsis
Cold calling is one of the most awkward - and unsuccessful - ways to obtain clients in business. Now Joanne Black shows managers the 5-step Referral Selling Programme, so no businessperson ever has to pick up the phone again - clients will call in themselves. In this unique and practical guide, Black offers a tutorial on how to differentiate your business from others, how to make a favourable impression on current clients so they'll refer acquaintances to you, and how to come up with a 'hook' that will leave them wanting more. NO MORE COLD CALLING provides selling scripts, presentation techniques, troubleshooting advice and a host of helpful insights to increase your sales force's productivity. Based upon Joanne Black's own personal experiences of how to generate new business, NO MORE COLD CALLING is a new and refreshing way to ensure that new customers will be calling you.
About the Author
JOANNE S. BLACK lives in Greenbrae, California.
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No More Cold Calling(TM): The Breakthrough System That Will Leave Your Competition in the Dust
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No More Cold Calling : The Breakthrough System That Will Leave Your Competition in the Dust
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Grand Central Publishing, 2006
ISBN 10: 0446577790
ISBN 13: 9780446577793
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No More Cold Calling(TM): The Breakthrough System That Will Leave Your Competition in the Dust
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