Synopsis
Integrating lessons from history and social science in a conversational style, Newport, editor in chief of The Gallup Poll, the country's preeminent polling source, explains how polling works and why polls matter in this book for general readers and students. He advocates polls as the best mechanis
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About the Author
Frank Newport is the editor in chief of The Gallop Poll.
"About this title" may belong to another edition of this title.
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Polling Matters: Why Leaders M
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