Synopsis
Traces the achievements of two Internet computer scientists who pioneered advances in Collaborative Filtering, a process by which companies achieve success through an understanding of their customers, citing their development of two customizable web sites. 25,000 first printing.
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Synopsis
Collaborative filtering is a technology that enables companies to understand their customers and in turn sell products, goods and services with success. The authors analyse the way dozens of companies are using CF and show what these companies are doing right - and what they are doing wrong.
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Word of Mouse: The Marketing Power of Collaborative Filtering
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Word of Mouse: The Marketing Power of Collaborative Filtering
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Word of Mouse: The Marketing Power of Collaborative Filtering
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