Word of Mouse: The Marketing Power of Collaborative Filtering - Hardcover

Riedl, John; Konstan, Joseph

 
9780446530033: Word of Mouse: The Marketing Power of Collaborative Filtering

Synopsis

Traces the achievements of two Internet computer scientists who pioneered advances in Collaborative Filtering, a process by which companies achieve success through an understanding of their customers, citing their development of two customizable web sites. 25,000 first printing.

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Synopsis

Collaborative filtering is a technology that enables companies to understand their customers and in turn sell products, goods and services with success. The authors analyse the way dozens of companies are using CF and show what these companies are doing right - and what they are doing wrong.

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Other Popular Editions of the Same Title

9780446690829: Word of Mouse: The Marketing Power of Collective Filtering

Featured Edition

ISBN 10:  0446690821 ISBN 13:  9780446690829
Publisher: Warner Books, 2003
Softcover