Word of Mouse: The Marketing Power of Collaborative Filtering - Hardcover

Riedl, John; Konstan, Joseph

Hardcover

ISBN 10: 0446530034 ISBN 13: 9780446530033

Publisher: Grand Central Pub, 2002

Synopsis

Traces the achievements of two Internet computer scientists who pioneered advances in Collaborative Filtering, a process by which companies achieve success through an understanding of their customers, citing their development of two customizable web sites. 25,000 first printing.

About this title

Synopsis

Collaborative filtering is a technology that enables companies to understand their customers and in turn sell products, goods and services with success. The authors analyse the way dozens of companies are using CF and show what these companies are doing right - and what they are doing wrong.

Edition details

• Publisher: Grand Central Pub
• Publication date: 2002
• Language: English
• ISBN 10: 0446530034
• ISBN 13: 9780446530033
• Binding: Hardcover
• Number of pages: 259