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Synopsis
A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes. 75,000 first printing.
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About the Author
Harry Beckworth is the founder of Beckwith Advertising and Marketing and a frequent guest lecturer for many national corporations including ABC and BellSouth Corporation. He is joined on this book by his wife Christine who is a professional speaker and experienced sales rep.
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What Clients Love: A Field Guide to Growing Your Business
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What Clients Love: A Field Guide to Growing Your Business
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What Clients Love: A Field Guide to Growing Your Business
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What Clients Love: A Field Guide to Growing Your Business
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What Clients Love: A Field Guide to Growing Your Business
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What Clients Love: A Field Guide to Growing Your Business
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What Clients Love: A Field Guide to Growing Your Business
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What Clients Love: A Field Guide to Growing Your Business
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hardcover. Condition: Very Good. Very Good condition.Crisp pages. Clean cover and pages. Book shows minimal shelf wear. No highlighting/marking. Not Satisfied? Contact us to get a refund. Seller Inventory # BRG-41_4_910
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What Clients Love: A Field Guide to Growing Your Business
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What Clients Love: A Field Guide to Growing Your Business
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Business Plus (edition ), 2003
ISBN 10: 0446527556
ISBN 13: 9780446527552
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Hardcover. Condition: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0446527556-11-1-29