A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes. 75,000 first printing.
"synopsis" may belong to another edition of this title.
Harry Beckworth is the founder of Beckwith Advertising and Marketing and a frequent guest lecturer for many national corporations including ABC and BellSouth Corporation. He is joined on this book by his wife Christine who is a professional speaker and experienced sales rep.
"About this title" may belong to another edition of this title.
Seller: Gulf Coast Books, Cypress, TX, U.S.A.
Hardcover. Condition: Good. Seller Inventory # 0446527556-3-20363636
Seller: Your Online Bookstore, Houston, TX, U.S.A.
Hardcover. Condition: Good. Seller Inventory # 0446527556-3-18701781
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00057248355
Seller: Reliant Bookstore, El Dorado, KS, U.S.A.
Condition: good. This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer. Seller Inventory # RDV.0446527556.G
Seller: Giant Giant, Reston, VA, U.S.A.
hardcover. Condition: Very Good. Very Good condition.Crisp pages. Clean cover and pages. Book shows minimal shelf wear. No highlighting/marking. Not Satisfied? Contact us to get a refund. Seller Inventory # BRG-41_4_910
Seller: Goodwill of Colorado, COLORADO SPRINGS, CO, U.S.A.
Condition: good. All pages and cover are intact. Dust jacket included if applicable, though it may be missing on hardcover editions. Spine and cover may show minor signs of wear including scuff marks, curls or bends to corners as well as cosmetic blemishes including stickers. Pages may contain limited notes or highlighting. "From the library of" labels may be present. Shrink wrap, dust covers, or boxed set packaging may be missing. Bundled media e.g., CDs, DVDs, access codes may not be included. Seller Inventory # COLV.0446527556.G
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Hardcover. Condition: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . Seller Inventory # mon0003432521
Seller: BooksRun, Philadelphia, PA, U.S.A.
Hardcover. Condition: Good. With dust jacket. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Seller Inventory # 0446527556-11-1-29
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # V06B-04052
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 1 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP27509023