A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes. 75,000 first printing.
"synopsis" may belong to another edition of this title.
Harry Beckworth is the founder of Beckwith Advertising and Marketing and a frequent guest lecturer for many national corporations including ABC and BellSouth Corporation. He is joined on this book by his wife Christine who is a professional speaker and experienced sales rep.
"About this title" may belong to another edition of this title.
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