Items related to What Clients Love: A Field Guide to Growning Your Business
Synopsis
A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes. 75,000 first printing.
"synopsis" may belong to another edition of this title.
About the Author
Harry Beckworth is the founder of Beckwith Advertising and Marketing and a frequent guest lecturer for many national corporations including ABC and BellSouth Corporation. He is joined on this book by his wife Christine who is a professional speaker and experienced sales rep.
"About this title" may belong to another edition of this title.
Search results for What Clients Love: A Field Guide to Growning Your Business
Stock Image
What Clients Love: A Field Guide to Growing Your Business
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00106316065
Stock Image
What Clients Love
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Good. Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better. Seller Inventory # 00057248355
Stock Image
What Clients Love: A Field Guide to Growing Your Business
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00106237341
Stock Image
What Clients Love: A Field Guide to Growing Your Business
Seller: Orion Tech, Kingwood, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Seller Inventory # 0446527556-2-18180822
Stock Image
What Clients Love: A Field Guide to Growing Your Business
Seller: Your Online Bookstore, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Seller Inventory # 0446527556-2-21887898
Stock Image
What Clients Love: A Field Guide to Growing Your Business
Seller: Gulf Coast Books, Cypress, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. Seller Inventory # 0446527556-4-18331606
Seller Image
What Clients Love: A Field Guide to Growing Your Business
Seller: 3Brothers Bookstore, Egg harbor township, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Books may contain some notes and highlighting. Supplements such as Access Codes, Cd's Dust Jackets, etc. are not guaranteed with used book purchases. Seller Inventory # EVV.0446527556.G
Seller Image
What Clients Love: A Field Guide to Growing Your Business
Seller: Reliant Bookstore, El Dorado, KS, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer. Seller Inventory # RDV.0446527556.G
Seller Image
What Clients Love: A Field Guide to Growing Your Business
Seller: Greenworld Books, Arlington, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.0446527556.VG
Seller Image
What Clients Love: A Field Guide to Growing Your Business
Seller: Greenworld Books, Arlington, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # GWV.0446527556.G