Business at the Speed of Thought: Using a Digital Nervous System - Hardcover

Gates, Bill

Hardcover

ISBN 10: 0446525685 ISBN 13: 9780446525688

Publisher: Warner Books, 1999

Synopsis

"Business @ the Speed of Thought" was written to inspire you to demand and get more from technology, enabling you and your company to respond faster to your customers, adapt to changing business demands, and prosper in the digital economy.

About this title

Review

So where do you want to go tomorrow? That's the question Bill Gates tries to answer in Business @ the Speed of Thought. Gates offers a 12-step programme for companies wanting to do business in the next millennium. The book's premise: Thanks to technology, the speed of business is accelerating at an ever-increasing rate and to survive, it must develop an infrastructure--a "digital nervous system"--that allows for the unfettered movement of information inside a company. Gates writes: "The most meaningful way to differentiate your company from your competition ... is to do an outstanding job with information. How you gather, manage and use information will determine whether you win or lose."

The book is peppered with examples of companies that have already successfully engineered information networks to manage inventory, sales, and customer relationships better. The examples run from Coca-Cola's ability to download sales data from vending machines to Microsoft's own internal practices, such as its reliance on e-mail for company-wide communication and the conversion of most paper processes to digital ones (an assertion that seems somewhat at odds with the now-infamous "by hand on sheets of paper" method of tracking profits that was revealed during Microsoft's antitrust trial).

While Gates breaks no new ground--dozens of authors have been writing about competing on a digital playing field for some time, among them Carl Shapiro and Hal Varian in Information Rules and Patricia Seybold in Customers.com--businesses that want a wakeup call may find this book a ringer. With excerpts in Time magazine, a dedicated Web site and an all-out media assault, Microsoft is working hard to push Business @ the Speed of Thought into the international dialogue and for many it will be difficult to see the book as anything but a finely tuned marketing campaign for the forthcoming versions of Windows NT and MS Office. Nevertheless, as Gates has shown time and time again, he, Microsoft, and perhaps even this book you may ignore at your own peril. --Harry C. Edwards, Amazon.com

Review

"A road map for managers...effectively walks the reader through the business and life improvements the wired world presents....Plenty of specific tips and advice". -- USA Today

Edition details

• Publisher: Warner Books
• Publication date: 1999
• ISBN 10: 0446525685
• ISBN 13: 9780446525688
• Binding: Hardcover
• Language: English
• Number of pages: 470