This sequel to "Selling the Invisible" moves beyond the basic principles of how markets work and how prospective clients think. Advice is given on how to keep clients by utilising four key marketing concepts: price; brand; packaging; and relationships.
"synopsis" may belong to another edition of this title.
Harry Beckwith founded and directs Beckwith Partners, a positioning and branding firm.
"About this title" may belong to another edition of this title.
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00051198776
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00052566886
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Seller: BRT Resales, DeLand, FL, U.S.A.
Hardcover. Condition: Very Good. 1st Edition. Very Good hardcover 0446524174. Seller Inventory # ABE-1781764600089
Seller: Greenworld Books, Arlington, TX, U.S.A.
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Seller: Greenworld Books, Arlington, TX, U.S.A.
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Seller: BooksRun, Philadelphia, PA, U.S.A.
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Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
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Seller: HPB Inc., Dallas, TX, U.S.A.
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Seller: HPB-Diamond, Dallas, TX, U.S.A.
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_464175708