Items related to The Invisible Touch

The Invisible Touch - Hardcover

Beckwith, Harry

 
9780446524179: The Invisible Touch

Synopsis

This sequel to "Selling the Invisible" moves beyond the basic principles of how markets work and how prospective clients think. Advice is given on how to keep clients by utilising four key marketing concepts: price; brand; packaging; and relationships.

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About the Author

Harry Beckwith founded and directs Beckwith Partners, a positioning and branding firm.

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