This text reveals the management strategies taught at the Harvard Business School's Advanced Management Program (AMP). Readers are taught how to: create a competitive advantage; manage for a world of changes; establish an enduring brand; negotiate global transactions; and master global conflict.
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Mark Stevens, president of MSCO, is one of the nation's leading experts in ROI-based marketing and the creator of the Extreme Marketing process. He is an entrepreneur, advisor, business builder, and author of such prominent books as "The Big Eight, "Sudden Death: The Rise and Fall of E. F. Hutton, and "Extreme Management.
This text reveals the management strategies taught at the Harvard Business School's Advanced Management Program (AMP). Readers are taught how to: create a competitive advantage; manage for a world of changes; establish an enduring brand; negotiate global transactions; and master global conflict.
"About this title" may belong to another edition of this title.
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