Items related to Selling the Invisible

Selling the Invisible - Hardcover

Harry Beckwith

 
9780446520942: Selling the Invisible

Synopsis

A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.

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Review

A must-read for anyone in a service business - which is everyone in business. -- Roger Dow, Vice President, Marriott International

The one book on marketing I'd have if I could have just one. A CLASSIC. -- Harvey Mackay

Book Description

SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.

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