Items related to Selling the Invisible
Synopsis
A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.
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Review
A must-read for anyone in a service business - which is everyone in business. -- Roger Dow, Vice President, Marriott International
The one book on marketing I'd have if I could have just one. A CLASSIC. -- Harvey Mackay
Book Description
SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.
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Search results for Selling the Invisible
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Selling the Invisible
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Good. A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, anchors, and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention.and much more. Seller Inventory # 00067162435
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Selling the Invisible
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Fair. A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, anchors, and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention.and much more. Seller Inventory # 00070772228
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Selling the Invisible: A Field Guide to Modern Marketing
Seller: Your Online Bookstore, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Seller Inventory # 0446520942-3-28471749
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Selling the Invisible: A Field Guide to Modern Marketing
Seller: Your Online Bookstore, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Fair. Seller Inventory # 0446520942-4-28556324
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Selling the Invisible: A Field Guide to Modern Marketing
Seller: Orion Tech, Kingwood, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Seller Inventory # 0446520942-3-28362643
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Selling the Invisible: A Field Guide to Modern Marketing
Seller: Gulf Coast Books, Cypress, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Seller Inventory # 0446520942-3-28828152
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Selling the Invisible: A Field Guide to Modern Marketing
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0446520942.VG
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Selling the Invisible: A Field Guide to Modern Marketing
Seller: Zoom Books Company, Lynden, WA, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZBV.0446520942.VG
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Selling the Invisible: A Field Guide to Modern Marketing
Seller: Reliant Bookstore, El Dorado, KS, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. This book is in excellent condition. There may be minimal writing on the inside cover or cover page. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer. Seller Inventory # RDV.0446520942.VG
Seller Image
Selling the Invisible: A Field Guide to Modern Marketing
Seller: Reliant Bookstore, El Dorado, KS, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. The dust jacket is missing. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer. Seller Inventory # RDV.0446520942.G