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Harry Beckwith Selling the Invisible ISBN 13: 9780446520942

Selling the Invisible - Hardcover

Harry Beckwith

 
9780446520942: Selling the Invisible
Hardcover
ISBN 10: 0446520942 ISBN 13: 9780446520942
Publisher: Warner Books, 1997
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A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.

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Review:
A must-read for anyone in a service business - which is everyone in business. -- Roger Dow, Vice President, Marriott International

The one book on marketing I'd have if I could have just one. A CLASSIC. -- Harvey Mackay
Book Description:
SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.

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  • PublisherWarner Books
  • Publication date1997
  • ISBN 10 0446520942
  • ISBN 13 9780446520942
  • BindingHardcover
  • Number of pages252
  • Rating

Other Popular Editions of the Same Title

9780446672313: Selling The Invisible: A Field Guide to Modern Marketing

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ISBN 10:  0446672319 ISBN 13:  9780446672313
Publisher: Grand Central Publishing, 2012
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