Items related to Selling the Invisible
Synopsis
A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.
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Review
A must-read for anyone in a service business - which is everyone in business. -- Roger Dow, Vice President, Marriott International
The one book on marketing I'd have if I could have just one. A CLASSIC. -- Harvey Mackay
Book Description
SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.
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Search results for Selling the Invisible
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Selling the Invisible: A Field Guide to Modern Marketing
Seller: Your Online Bookstore, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Fair. Seller Inventory # 0446520942-4-28556324
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Selling the Invisible: A Field Guide to Modern Marketing
Seller: Your Online Bookstore, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Seller Inventory # 0446520942-2-37254520
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Selling the Invisible: A Field Guide to Modern Marketing
Seller: Orion Tech, Kingwood, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Seller Inventory # 0446520942-2-36590363
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Selling the Invisible: A Field Guide to Modern Marketing
Seller: Your Online Bookstore, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: As New. Seller Inventory # 0446520942-1-37910760
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Selling the Invisible
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Good. A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, anchors, and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention.and much more. Seller Inventory # 00067162435
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Selling the Invisible
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Fair. A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, anchors, and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention.and much more. Seller Inventory # 00070772228
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Selling the Invisible: A Field Guide to Modern Marketing
Seller: Gulf Coast Books, Cypress, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Seller Inventory # 0446520942-2-36508294
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Selling the Invisible: A Field Guide to Modern Marketing
Seller: Zoom Books Company, Lynden, WA, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZBV.0446520942.VG
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Selling the Invisible: A Field Guide to Modern Marketing
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0446520942.VG
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Selling the Invisible: A Field Guide to Modern Marketing
Seller: 3Brothers Bookstore, Egg harbor township, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting. Seller Inventory # EVV.0446520942.VG