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The Platinum Rule: Discover the Four Basic Business Personalities-And How They Can Lead You to Success - Hardcover

 
9780446519700: The Platinum Rule: Discover the Four Basic Business Personalities-And How They Can Lead You to Success

Synopsis

In today's highly competitive and ever-changing business environment, it's not enough to treat clients, associates, and staff the way you would like to be treated. You have to know what they want - and be able to deliver it. To a large extent, your success with others depends on how well you respond to their individual needs.
Now Dr. Tony Alessandra teams up with master human resource consultant and trainer Dr. Michael J. O'Connor. Together they share their insights into the exciting field that is attracting billions of corporate research dollars: human personalities. The Platinum Rule offers two effective tools that Alessandra and O'Connor developed. First is The Platinum Rule itself, the breakthrough principle that sensitizes you to the differences among people. Second is the authors' unique classification of the four basic personality types: Directors, Relaters, Socializers, and Thinkers. Alessandra and O'Connor reveal the characteristics of each one and how to apply this vital information to The Platinum Rule.
The Platinum Rule is part psychology, part common sense, and pure business gold: a guide designed to play a lasting part in your successful business life.

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9780446673433: The Platinum Rule: Discover the Four Basic Business Personalities

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ISBN 10:  0446673439 ISBN 13:  9780446673433
Publisher: Warner Books, 1998
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