The first inside story of the making of a sports icon, this book explores the fascinating hold Michael Jordan has on the popular imagination, and the savvy marketing moves that have forged this unprecedented bond between a superstar and his public. 8-page photo insert.
"synopsis" may belong to another edition of this title.
The inside story of Michael "Air" Jordan's career tells how the man became an icon after intense marketing strategies played on the hoopster's skill and congeniality to sell everything from breakfast cereal to automobiles.
"About this title" may belong to another edition of this title.
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0446516295I3N00
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Hardback. Condition: Very Good. Seller Inventory # 00104172276
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Hardback. Condition: Good. Seller Inventory # 00105710733
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 1st ptg. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 17941619-6
Seller: HPB-Ruby, Dallas, TX, U.S.A.
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_465082352
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Hardback. Condition: Very Good. Seller Inventory # CIN0446516295VG
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Hardback. Condition: Good. Seller Inventory # CIN0446516295G
Seller: Dunaway Books, St. Louis, MO, U.S.A.
Hardcover. Condition: Good. Seller Inventory # 131713
Seller: Half Price Books Inc., Dallas, TX, U.S.A.
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_478685221
Seller: Fort Hill International LLC, HILLSBORO, OH, U.S.A.
hardcover. Condition: Good. Ex-library usual stamps and markings Good condition but not perfect, Cover has minor nicks and tears, spine shows some creases from use. Ask Questions and request photos if your buying for the cover and not the content. STOCK PHOTOS MAY VARY FROM THE ACTUAL ITEM. ACTUAL PHOTOS AVAIL. UPON REQUEST. Seller Inventory # 4ZF000000MJX