Synopsis
The first inside story of the making of a sports icon, this book explores the fascinating hold Michael Jordan has on the popular imagination, and the savvy marketing moves that have forged this unprecedented bond between a superstar and his public. 8-page photo insert.
"synopsis" may belong to another edition of this title.
Synopsis
The inside story of Michael "Air" Jordan's career tells how the man became an icon after intense marketing strategies played on the hoopster's skill and congeniality to sell everything from breakfast cereal to automobiles.
"About this title" may belong to another edition of this title.
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Taking to the Air: The Rise of Michael Jordan
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00104172276
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Taking to the Air : The Rise of Michael Jordan
Published by
Grand Central Publishing, 1992
ISBN 10: 0446516295
ISBN 13: 9780446516297
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st ptg. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 11016258-75
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Taking to the Air : The Rise of Michael Jordan
Published by
Grand Central Publishing, 1992
ISBN 10: 0446516295
ISBN 13: 9780446516297
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st ptg. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 17941619-6
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Taking to the Air: The Rise of Michael Jordan
Seller: HPB-Ruby, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_465082352
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Taking to the Air: The Rise of Michael Jordan
Seller: HPB Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_466529138
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Taking to the Air: The Rise of Michael Jordan
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0446516295I3N00
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Taking to the Air: The Rise of Michael Jordan
Published by
Little, Brown & Company March 1992, 1992
ISBN 10: 0446516295
ISBN 13: 9780446516297
Used
Hardcover
Seller: Dunaway Books, St. Louis, MO, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. Seller Inventory # 131713
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Taking to the Air: The Rise of Michael Jordan
Seller: Jadewalky Book Company, HANOVER PARK, IL, U.S.A.
Seller rating 1 out of 5 stars
Condition: Used - Very Good. From Library JournalThe number of books about Jordan and the Chicago Bulls is now in double figures, but this entry is one of the best. It is not just a biography of Jordan, or a rehash of the Bulls' championship season--it attempts to go behind the scenes of pro basketball's most recognizable figure. Naughton describes Jordan's basketball life in some detail, and tells the role of Jordan's parents, teammates, and family. The book breaks new ground in describing Jordan's business dealings, particularly with Nike. Of great interest is the ambivalent perception and involvement of Jordan in the black community. This book is several levels above most sports biographies. Recommended for public and school libraries.- William O. Scheeren, Hempfield Area H.S. Lib., Greensburg, Pa.Copyright 1992 Reed Business Information, Inc.Product DescriptionThe inside story of Michael "Air" Jordan's career tells how the man became an icon after intense marketing strategies played on the hoopster's skill and congeniality to sell everything from breakfast cereal to automobiles. 35,000 first printing.From Kirkus ReviewsBesides offering a solid chronological biography and record of Michael Jordan's basketball career, here Naughton (My Brother Stealing Second, 1989) also gives an astute assessment of this superstar's impact on society and of ``the conflict between self and symbol'' for an American icon. The ``most successfully marketed athlete in the history of team sports,'' ``Air'' Jordan's popularity transcends the basketball court and, according to Naughton, the racial boundaries encountered by other black athletes and celebrities. Examining Jordan's development from his youth through his emotional catharsis after the 1991 NBA championship, the author finds a man possessed by the need to compete and excel--but one also steeped in the values of family and charity. A member of the 1984 Olympic team following his illustrious career at the Univ. of North Carolina, Jordan's impact on the NBA was felt almost immediately, both on and off the court. His incredible acrobatics and scoring sprees, combined with his unprecedented $2.5 million, five-year contract with Nike and his persistent confrontation with the Chicago Bulls' front office over personnel decisions, marked him as a man apart, one who would become ``bigger than the game he played.'' Jordan's phenomenal appeal is grounded in part, Naughton argues, ``in the public's perception that fame has not spoiled him.'' Handsome, soft-spoken, and seemingly approachable, Jordan is the black embodiment of a Horatio Alger character. Naughton perceptively notes that other black superstars find that their success ``has not been taken as a sign of racial worthiness, but as a sign of genetic peculiarity.'' Despite Jordan's success, however, Naughton says that the player thus far ``has neither encountered the circumstances nor taken the risks that would make him a truly forceful actor in the nation's racial drama.'' Insightful and well written: a fine analysis of the business side of sports and of the creation of a modern legend. (Eight-page photo insert.) -- Copyright ©1992, Kirkus Associates, LP. All rights reserved. Seller Inventory # 83-FX2R-EW8D
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Taking to the Air: The Rise of Michael Jordan
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_453867660
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Taking to the Air: The Rise of Michael Jordan
Published by
Warner Books, 1992
ISBN 10: 0446516295
ISBN 13: 9780446516297
Used
Hardcover
First Edition
Signed
Seller: Enterprise Books, Chicago, IL, U.S.A.
Seller rating 4 out of 5 stars
Hardcover, illus. Condition: As New. Dust Jacket Condition: As New. First Edition; First Printing. Book and DJ As New. NO notes, other names or ANY markings. DJ not clipped ($18.95) ; : "best wishes" and signed by Naughton at half title page. NOT inscribed. ; 264 pages; Signed by Author. Seller Inventory # 65384