Items related to Taking to the Air: Rise of Michael Jordan

Taking to the Air: Rise of Michael Jordan - Hardcover

Naughton, Jim

 
9780446516297: Taking to the Air: Rise of Michael Jordan

Synopsis

The first inside story of the making of a sports icon, this book explores the fascinating hold Michael Jordan has on the popular imagination, and the savvy marketing moves that have forged this unprecedented bond between a superstar and his public. 8-page photo insert.

"synopsis" may belong to another edition of this title.

Synopsis

The inside story of Michael "Air" Jordan's career tells how the man became an icon after intense marketing strategies played on the hoopster's skill and congeniality to sell everything from breakfast cereal to automobiles.

"About this title" may belong to another edition of this title.