Offers a systematic plan for managing the accounts of larger customers--applicable to all businesses, regardless of size or market--that ensures continuity of revenue and long-term steady growth
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“The quickest way to unravel the mysteries of successful large account management” -- Patrick Thomas, Development Director for Global & Strategic Accounts, Aon Risk Services International
The Miller Heiman Large Account Management Programme is used successfully by some of the worlds largest companies
Now updated with recent examples of actual success stories and proven strategies to keep customers coming back
A no-nonsense, hard-hitting style that gets straight to the point
For companies with sales that come from accounts worth 50,000 to 5 million
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