Successful Large Account Management - Softcover

Miller, Robert B.; Heiman, Stephen E.; Tuleja, Tad

 
9780446393560: Successful Large Account Management

Synopsis

Offers a systematic plan for managing the accounts of larger customers--applicable to all businesses, regardless of size or market--that ensures continuity of revenue and long-term steady growth

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Review

“The quickest way to unravel the mysteries of successful large account management” -- Patrick Thomas, Development Director for Global & Strategic Accounts, Aon Risk Services International

Book Description

The Miller Heiman Large Account Management Programme is used successfully by some of the worlds largest companies

Now updated with recent examples of actual success stories and proven strategies to keep customers coming back

A no-nonsense, hard-hitting style that gets straight to the point

For companies with sales that come from accounts worth 50,000 to 5 million

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