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Consumer Market Research Handbook ISBN 13: 9780444876935

Consumer Market Research Handbook - Hardcover

 
9780444876935: Consumer Market Research Handbook

Synopsis

As a Handbook, this volume is intended to provide a down-to-earth description of what is involved in designing, carrying out and applying market research to the kinds of problems regularly and widely encountered in business and commerce (and indeed in other fields of activity). The first half of the book deals with the different aspects of designing and carrying out research. The second half describes the ways in which market research is applied to diverse types of marketing and business problems. The text of this third edition has been substantially rewritten, by practising professionals, and therefore provides the most comprehensive up-to-date coverage of the field currently available.

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Worcester, Robert M.
Published by Elsevier, 1986
ISBN 10: 0444876936 ISBN 13: 9780444876935
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Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 2336539-6

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Worcester, Robert M.
Published by Elsevier Science Ltd, 1986
ISBN 10: 0444876936 ISBN 13: 9780444876935
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Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-W-018-01917

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Worcester, R.M. and Downham, J. (eds)
Published by North-Holland, 1986
ISBN 10: 0444876936 ISBN 13: 9780444876935
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:0444876936. Seller Inventory # 9097292

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Worcester, Robert M.
Published by Elsevier, 1986
ISBN 10: 0444876936 ISBN 13: 9780444876935
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Robert Worcester
ISBN 10: 0444876936 ISBN 13: 9780444876935
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Condition: Gut. Auflage: 3 Rev Sub. 850 Seiten nice book ex Library Sprache: Englisch Gewicht in Gramm: 1490 23,6 x 17,2 x 4,6 cm, Gebundene Ausgabe. Seller Inventory # 342872

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