As a Handbook, this volume is intended to provide a down-to-earth description of what is involved in designing, carrying out and applying market research to the kinds of problems regularly and widely encountered in business and commerce (and indeed in other fields of activity). The first half of the book deals with the different aspects of designing and carrying out research. The second half describes the ways in which market research is applied to diverse types of marketing and business problems. The text of this third edition has been substantially rewritten, by practising professionals, and therefore provides the most comprehensive up-to-date coverage of the field currently available.
"synopsis" may belong to another edition of this title.
FREE shipping within United Kingdom
Destination, rates & speedsSeller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 2336539-6
Quantity: 1 available
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-W-018-01917
Quantity: 1 available
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:0444876936. Seller Inventory # 9097292
Quantity: 1 available
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 2336539-6
Quantity: 1 available
Seller: NEPO UG, Rüsselsheim am Main, Germany
Condition: Gut. Auflage: 3 Rev Sub. 850 Seiten nice book ex Library Sprache: Englisch Gewicht in Gramm: 1490 23,6 x 17,2 x 4,6 cm, Gebundene Ausgabe. Seller Inventory # 342872
Quantity: 1 available