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Advertising Planning Mathematical Models in Advertising Media Planning
Seller: Mike's Library LLC, Plymouth, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Dust Jacket Condition: No Dust Jacket. Library stamps/marks/labels/pocket peel on rear cover, TAPED boards and hinges, wear. Ugly yet still serviceable and solid hardcover.; "The author believes that simulation is the most realistic approach to the media scheduling problem and applies the AD-ME-SIM model to the campaign, as well as discussing linear programming, dynamic programming, marginal analysis and heuristic programming. Flow chart models are used to supplement more precise and concise mathematical models." ; 187 pages. Seller Inventory # 4953
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Advertising Planning: Mathematical Models in Advertising Media Planning
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
hardcover. Condition: Very Good. Very Good. Dust Jacket may NOT BE INCLUDED.CDs may be missing. SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA82904444107404
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